Automatic Trigger Campaign Clean-up Not Working

[Anonymous]

Hi all - as I've mentioned in the past, I've inherited a beast of a Marketo instance. There are literally hundreds of active trigger campaigns. Many need to be on for lead processing, scoring, etc. But others are related to campaigns that are 2 or more years old. I was under the impression that Marketo automatically reviewed these each quarter and cleaned up those older than 6 months with no activity. I don't think this is working in my instance. How can I turn it on or find out why it isn't working?

[Kenny_Elkington]

Hi Alisa,

It's possible that one of your predecessors had this setting altered.  I'd suggest logging a support ticket with an example campaign which you would have expected to be turned off for inactivity so tha we can determine exactly why it hasn't been deactivated.

[Josh_Hill13]

Alisa,

Did you check those campaigns to see if they have been activated in the past 6 mos? You can quickly check on the summary tab of each campaign.

[Anonymous]

Just to clarify for you Alisa- we don't deactivate anything that is over 6 months old. We deactivate campaigns that haven't run for over 6 months. So, maybe your two year old campaigns are qualifying a few leads?

Also, if it's not working, then Kenny is right on- file a ticket with an example and we'll look into it.

[Anonymous]

Thanks for the feedback. I'll double check on some of the older campaigns to see if they have actually qualified any leads in the past 6 months. If not and they're still on, I'll submit a ticket.