Automatic email to confirm Unsubscribe request/settings?

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Automatic email to confirm Unsubscribe request/settings?

Hi all,

We are in the process of tidying up our Unsubscribe settings and have come across an issue that we are trying to fix.

Because of GDPR, we have added all kinds of Unsubscribe opportunities to many of our emails, landing pages and web pages. However, we just realized that a competitor, disgruntled person, etc. could truly come on our website and unsubscribe someone else from receiving our communications.

To add somewhat of a "safety net" to this issue, we are trying to set up an email that automatically triggers to the email address of the person who unsubscribed. That email would then contain a link for that person to click on, confirming that if was in fact them that unsubscribed and they DO want that action to take place.

Has anyone ever set something like this up? Is it possible? If so, and you are able to share the steps to do so, that would be great!

I tried chatting with Marketo support and it almost sounded as if they didn't even know what to do here.


Level 10 - Champion Alumni

Re: Automatic email to confirm Unsubscribe request/settings?

Fairly easy to setup a trigger - Fills Out Form X on Page Y, then Send Email Z.

Then if Clicks Link in Email, release the Lead to continue processing.

BUT, you should be wary of doing so for this use case:

  • This may violate the regulations in place by making it less easy to unsubscribe.
  • In the rare case where someone tries to be nefarious, do you care? How will you really know? Do you really believe someone is going to waste time doing this?
  • It would be better to use an Double Opt IN process in the rare case someone SUBSCRIBES someone nefariously, which is more likely (and sometimes happens). This at least follows best practices.
  • The experience you give someone by asking to confirm is pretty annoying.
  • It is complex to ensure this works accurately. Goes beyond the outline I gave you.