Attributing Channels when using the same URL for registration

[Anonymous]

Hi Marketo community-

Looking for some help for an upcoming event we are hosting in Belgium. We want to send a print invitation with the URL to the Marketo registration page as well as an email invitation with the same URL. Does anyone know how we could attribute the different channels of print and email to the registrants for the event? Any help would be great.

Thanks,

[Anonymous]

We do something like this for our follow-up to events as well. It's imperfect, but basically we create the Marketo landing page for the event registration, and then create a redirect rule in Marketo that is specific to the print material–and includes the URL parameters for to attribute to the print material.

So the "vanity" url example.YOURDOMAIN.com/Belgium2015 in the print invitation will redirect to example.YOURDOMAIN.com/Standard_landing_page_url.html?source=print and we can attribute this to print. Then in the email, we use the same vanity url, but hyperlink directly to the landing page with different parameter information example.YOURDOMAIN.com/Standard_landing_page_url.html?source=email

It's probably not perfect, but ti's been working for us.

[Dan_Stevens_ · Accepted solution]

We actually deployed this exact method for a recent event program.  Now the marketer wants to know which of the registrants arrived to the registration page via the print advertisement.  But when creating the smart list, Marketo does not accept the web-based URL for the landing page - just the landing page name (which then prevents us from using the querystring constraint).

[Anonymous]

Hi Dan,

You should be able to make 2 smartlists with the information you would like. 

When using the the 'Filled Out Form' trigger/filter the system does not seem to force a value from the picklist. 

If you add the contraints 'Web Page is..."  and 'Querystring Contains..."  it might do you what you want.

Here's an example from a triggered campaign:

In the above example, we feed leads through a pre-campaign that sets acquisition before requesting the ebook delivery campaign. 

Hope it helps!

[Dan_Stevens_]

Hi Mark - that didn't work.  The "Web Page" constraint for the "filled out form" filter is the same as the "visited web page" one.  When using the URL of the landing page (vs. the Marketo name of the landing page), Marketo does not accept it an a valid value.

[Anonymous]

Hi Dan,

I double checked, and you are right- the list is a pre-defined set of values.  To get around this, you can select a value then replace it with your web page for example set the field to: 'http://www.sitename.com/page'.   This will show an error but if you click into the web page field and off of it again, the error disappears and the search appears to function as expected.   

I'm not sure of the error showing is a bug or not >_<

[Dan_Stevens_]

There is no way of getting around this.  When I try what you mentioned - and click on the Leads tab - here's the error:

errors in nested Smart List.

could not evaluate rule 1 (Invalid value for Web Page ('pages.avanade.com/15day-trial-register.html' not found))

Would love to have Jace chime in here to let us know how it worked for them.

[Dan_Stevens_]

I finally got this work.  You do in fact need to use the name of the Marketo landing page (not the landing page URL) with the querystring constraint:

[Anonymous]

Jace is correct on this one!