Associate API based lead created to Anonymous web page visits and clicks

[Jay00031987]

Business use case is to associate anonymous web visits to Marketo lead which are created through API. However, if user fills out Marketo Form the association of web visits working fine. But, what are other ways so that when placing JS script that can help to associate this anonymous web visits and clicks which is already in Marketo logged. 

[Darshil_Shah1 · Accepted solution]

 In order to be associated with a known record in Marketo, one of the following things must occur:

• The lead must visit a Munchkin-tracked page with a mkt_tok parameter in the query string from a tracked Marketo email link.
• The lead must fill out a Marketo Form.
• Make an Associate Lead REST API call. You'd need the mkt_trk cookie and the known person's Id as a parameter in the API call. Activities tied with the cookie would be associated with the known person record in Marketo.

The 3rd option for your use case looks apt for programmatically associating the anonymous web activities with a known person record in Marketo.