Are there any use case scenarios or recommendations you could provide on how to best manage such a diverse contact base to ensure the right contacts are correctly flagged as the right "type" in Marketo

[Anonymous]

Are there any use case scenarios or recommendations you could provide on how to best manage such a diverse contact base to ensure the right contacts are correctly flagged as the right "type" in Marketo

[Josh_Hill13]

That is a BIG question.

Please do a search around here and online for Data Cleansing, Data Management, etc.

Then review Lead Lifecycle and Funnel and Lead Scoring.

That should help you formulate the question more.