Are there any Cvent + Marketo users here?

Ayan_Talukder · ‎10-06-2016

We onboarded Cvent this summer, great tool and had all of the features we wanted. However we started to notice a few issues with the data from Cvent syncing to Marketo. We set up everything as instructed and was told everything looked fantastic. After two events we just hosted, we noticed the data was not always making it through to Marketo from Cvent. It got so bad, that only 50% of the people attended our most recent event ended up with their status changed in Marketo.

We had to manually update the rest, but it's been a real pain. I just wanted to reach out to the community and see if there are any other Marketo + Cvent users here?

I have to be honest, the Cvent integration with Marketo is pretty out-dated. They rely on a Campaign is Requested trigger and look to see if the Source is Web Service API. I am concerned Marketo is unable to handle the calls coming from Cvent and is missing them.

Ayan_Talukder · ‎04-10-2018

Just to provide an update from 2 years ago, Cvent has been working much better now. They have finally integrated REST API along with having SOAP API making campaign calls. We have seen far less issues with the lead data transferring over to Marketo, but have encountered some newer issues such as:

Cvent requiring the same field type (e.g. string, integer, boolean, etc.) when mapping the Cvent fields with Marketo fields. The only resolution for this was creating a new field. In our case it was Phone Extension which was a string value in Marketo previously.
Issues with the Marketo external authentication blanking out our Marketo values because Cvent changed the way certain fields authenticated. For example our Province field would have the fully spelt out name such as Ontario. Cvent modified their authentication with a province code (in this case ON). When Cvent tried to populate the Province field, it was looking for "ON" and did not recognize the full name (Ontario). It then blanked out the Province field and cleared it in Marketo afterwords. We had to convert all of our province fields to the "province codes" to avoid this issue.
- We're trying to figure out if external authentication is even worth it since it seems to be causing more issues for our customers than helping.

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Ayan_Talukder · ‎10-11-2016

Thanks for the reply Kim! At first we thought everything was syncing correctly, but we started to do a few spot checks and noticed the odd users not flowing through into Marketo and Salesforce.

When we started to check people in on site, we noticed the discrepancy grow even larger in terms of member status updates.