API Calls and Forms 2.0

[Valerie_Armstro]

Hello,

I am weighing the option of replacing forms on our website with Marketo forms 2.0. Currently, we have our website forms pushing the captured data into Marketo via the SOAP API.  I’m wondering if we were to switch to the embedded Marketo 2.0 forms, would we still need to use the API calls to get the data into Marketo like we do now?

Thanks in advance for your help!

[Kenny_Elkington]

Hey Val,

It's really dependent on the requirements you have.  Forms 2.0 forms will only post directly to a marketo instance, so if you have a requirement for data to go to one of your own servers in addition to send to Marketo, this may not be the best course of action.  You can create custom code for your pages to make ajax requests during submission via the Forms 2.0 API(http://developers.marketo.com/documentation/websites/forms-2-0/), but that will require custom implementation in addition to the embed code itself.

[Anonymous · Accepted solution]

We switched from using our own forms, to using Forms 2.0 recently. Largely to better capture the data into Marketo (versus pushing it in as you've been doing as well). We did also have a requirement to send some form data into our systems for other purposes. For that we set up a webhook that is called, takes the necessary data, and delivers it into our own system for processing. The whole thing works a lot better and we get much better reporting with fewer holes in the data. Highly recommend going to Forms 2.0. 

[Valerie_Armstro]

From my knowledge, we are not sending the data from our website forms to any servers, as we use Marketo forms for the same purpose as our website forms without any additional code or work-arounds. For further clarification, utilizing forms 2.0 on external web pages will not require any API calls that will go against our API Daily Request Limit so long as there is not any additional custom code required for another business purpose?

[Jep_Castelein2]

Forms 2.0 will not count against the daily request limit. The limit is only for the SOAP and REST APIs. 

[Valerie_Armstro]

Thank you for confirming, Jep.