Anonymous leads - Company info

[Anonymous]

​Hello all,

I have a question regarding the "anonymous leads" part. Why  sometimes ther is not any info regarding the name of the company in this section?

Thank you in dvance,

Best regards,

Julien

[Stijn_Heijthuij]

Hi Julien,

The infered company is based on the IP of the visitor. Not all leads are on a known (corporate) network. Some of them visit from home or through a mobile network. In these cases it's difficult for Marketo to infer the lead's company name.

Hope this helps

[Mike_Reynolds2]

There isn't any way to put info into the Company/Account object for anonymous leads. As Stijn Heijthuijsen​ said, inferred company will pull data if the IP being connected through passes that data over. It all depends on the network--some will share that info while others won't, or some people will be working from home or from Starbucks.

[Anonymous]

Thanks a lot both of you for your replies! It is really helpful.