AEM Forms & Marketo Forms - IS ANYONE PUSHING FORM DATA FROM AEM FORMS TO MARKETO?

[NMErickson]

Hello. We are a large, global user of AEM DXP and Marketo. Due to complex language translation needs, we are leveraging AEM Forms to push to Marketo for data capture. A couple of Questions:

1. Is anyone else using this data push construct (API)?  AEM Forms to Marketo?

2. Has anyone set up a BiDi API push between AEM/Marketo in order to push Marketo Form ID, Form Status, AEM Form Status, AEM LP status, LP URL/UTM values, etc.?

3. Has anyone had any call vol issues with ta BiDi sync between AEM and Marketo for the above referenced integration?

Note: WE have had a rough time locating expertise on this AEM Form to Marketo integration. Any help is greatly appreciated.

[Darshil_Shah1 · Accepted solution]

I'd suggest exploring the angle of submitting the form in the background using form JS (ref. its documentation here) so that you not only push data to Marketo, but also get all the corresponding form-fill activities logged in Marketo.

[NMErickson]

Thanks so much. We are already doing the background submit. We are still hitiing a few walls. Are there any other enterprise customers that have experience with the AEM Form to Marketo condtruct? Or anyone who may have some additional Best Practice/Guidelines for this set up?

All our best.  NME

[SanfordWhiteman]

What walls exactly?

[shelliezollin]

Yes, our web authors use an AEM Module and add three parameters from Marketo into the component:

The Marketo component requires three form field values to be inserted in AEM: 

• Form URL: Found in Marketo > Admin > Landing Pages >Domain ex. https://landing.nameofdomain.com
• Subscriber ID:  Same as munchkin code 123-ABC-123
• Form ID:  Found in Marketo > Form Summary > Asset ID ex. 1212
  
  

Then add Fills Out Form trigger in the Smart List of your program to capture leads/form fills:

Specifying Web Page on Form Fillout Filters or Triggers