We are considering sending SMS to our B2B prospects and customers in Europe - ideally with the same segmentation we use in Marketo for email and web personalisation. Has anyone got recommendations on what to use and how to integrate with Marketo?
We had a German customer very recently asking for this feature, so here are some observations:
These were the service we looked into, as they offer some kind of integration with Marketo. Also to consider: Is it only Marketo --> SMS that you want to push or do you also want a back channel for responses or unsubscribes? How do you obtain an opt-in for SMS pushes in GDPR areas? Do you want SMS to be your destination or also Whatsapp?
Not an easy topic AFAIK. And I would always ask: What do you expect to achieve with SMS that cannot achieve with email?