Advice on From Addresses for Marketo emails

ForeignPolicy
Level 1

Advice on From Addresses for Marketo emails

Hello,

 

In setting up our instance to ensure email deliverability, we are looking into using an email subdomain, such as email.example.com, for outbound emails from Marketo. Is this a critical step in setting up a successful Marketo instance? 

 

If so, what are the best practices for using a new email subdomain as the "From address"? Should we create a central email address on that subdomain, like user@email.example.com?  Or should we create a number of emails, such as specific.user@email.example.com?  

 

Any further documentation outside of the Setup Outline would be appreciated, as we use Google for our email and I noticed it mentions needing an abuse@ and postmaster@ email in order for an email domain to work in Marketo, which seems to require extra steps for Google users. 

1 REPLY 1
SanfordWhiteman
Level 10 - Community Moderator

Re: Advice on From Addresses for Marketo emails


In setting up our instance to ensure email deliverability, we are looking into using an email subdomain, such as email.example.com, for outbound emails from Marketo. Is this a critical step in setting up a successful Marketo instance?

No, it's not critical.

 

It can help with certain administrative tasks. For example, if you use a reply tracking service (not Marketo) then it's a lot easier to set things up if the replies you care about are routed to a special domain.

 

It will not — and I cannot stress this enough as it's a common misconception — help you evade blacklists/blocklists. Blacklist providers will include the shortest private suffix (example.com) and all subdomains. They're not stupid! 🙂

 


Any further documentation outside of the Setup Outline would be appreciated, as we use Google for our email and I noticed it mentions needing an abuse@ and postmaster@ email in order for an email domain to work in Marketo, which seems to require extra steps for Google users. 


Yes, the SMTP RFC (= standard) requires that any domain accept mail for a set of built-in addresses. In years past, you could be blocked if your domain became known as not accepting such mail. It's not enforced much in the wild anymore.