Advanced Send Campaigns with multiple flows and emails

[Anonymous]

I have a campaign that I am creating and wanted to know what the logic would be to build such a thing, I've built a few of these now but want to make sure I'm doing this right, can anyone with experience building these take a look and offer suggestions?

Send Campaign 1:

-SmartList-

Member of SmartList is ...
or
Seed List (to ensure selected internal employees get the email for verification)

-Flow-

Send Email 1
wait 7 days
If clicked link in email is email 1
send email 2
If not clicked link in email is email 1
send email 2
If "purchased" is True
-do nothing-
wait 7 days
Send email 3

-Schedule-
Leads can only go through the flow once every 30 days

-Triggers-

Purchased
If purchased equals True
and are in Send Campaign 1
then send thank you email
Remove from flow: Send Campaign 1

Clicked Inventory link in email
If clicked link in email 1
link is ...
and in send campaign 1
than wait 1 day (until after the sale)
Create task (for telesales)



Any advice on how to build one of these would be greatly appreciated. Like I said I've built a few and know basically how to do it, I was just wanting a professional opinion.

Thank you.

[Josh_Hill13]

Richard,

This generally looks fine to me. Is it working as desired?

You will probably have several smart campaigns or programs for each grouping and each trigger. It might be possible to use an Engagement, but I don't think that's the best use of those.

Maybe if you can narrow down your question to a specific aspect or screenshot that would help us offer some detailed thoughts.

[Josh_Hill13]

Richard, Just wanted to post my thoughts given your email.

Without being in your system and knowing all the details, this is what I'd recommend:

3 Programs,1 for each row you showed me.

Inside each Program,  you would have something like this:

1 - Send Email

2 - trigger listen for Requests Call, sets up call

3. Trigger for Purchase, sends thank you.

4. Trigger for Email is Delivered, but Not Clicked OR Not Opened (has to be smart list), waits 3 days, then choice step.

You could do this with an Engagement, but I don't think it's worth it.