Add custom activities via Out of box integration

[Babu_Chikati]

Hi,

Does anyone know if we can add custom activities via OOB integration with any third party product? for example Cvent. Might be third party product related question, just curios to know if anyone tried that.

for example, there is a custom activity "watched product" with attributes "Name", "Id". Is it possible to add a custom activity  for "watched product" via OOB integration? Adding via Marketo API works fine.

Thanks,

Babu

[SanfordWhiteman]

Not sure I get the question. Yes, some apps use Marketo CAs. It's up to the app authors and varies widely.

[Babu_Chikati]

Hi Sanford,

I was referring to add a CA to Marketo lead. We can add CA using Marketo API rest/v1/activities/external.json, it works fine.

Instead of using Marketo API, can we add a CA to Marketo lead via an app which is Out Of Box connected to Marketo. example app is Cvent.

Thanks,

Babu

[SanfordWhiteman]

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Instead of using Marketo API, can we add a CA to Marketo lead via an app which is Out Of Box connected to Marketo.

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By “Out Of Box connected” do you mean a built-in LaunchPoint service? (This isn’t really common terminology, just say “built-in LaunchPoint service“.)

But either way, the answer is the same: it’s up to to the connected service.

For example, the Zoom app for Marketo has features you can’t possibly build with an external app. But it doesn’t create Custom Activities. It could if they wanted to build that in for some reason, since you can give it Marketo REST API credentials. But it doesn’t! And the fact it’s built-in, instead of a fully 3rd-party integration that only uses the Marketo REST API, doesn’t have any bearing on whether it creates CAs or not.

The only integration that you can be sure is capable of creating CAs — should they become necessary — is one whose code you write yourself.