Bummer that this is still not supported in Marketo!
What are your workarounds for this? Do you add up the lead scores of all the Contacts associated it to the Account in SFDC and call it the Account/Company score? Any feedback would be great!
Michelle Tang
Thought you would be interested in this: New advances in account-based scoring that every b2b marketing team should be aware of!
Hi Michelle,
This is obviously not native to Marketo, but we currently use Lattice Engines for account scoring with good results. YMMV.
Are you focused on a score that you would use in Marketo or something that you're looking to use in SFDC?
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