Access to Email , Landing Page Performance Analytics in AWS Athena

[Bryan_Russell]

I am looking for help/information if it is possible to send data from email, landing page, link, etc performance to our AWS data lake. We have access to the leads, activities and campaigns but are looking for the analytic data in the Marketo Analytic UI. All of the documentation mentions the three (leads, activities and campaigns) and that's it. Even the REST requests do not mention anything about emails sent, number of clicks, opens, etc. The goal is to use this analytical data in Tableau. Thanks.

[Darshil_Shah1 · Accepted solution]

Well, did you check Marketo's activities API (specifically bulk activity extract API as that suits your use case)? With the right Activity ID in the API call*, you can get the corresponding activity data from Marketo (e.g., Filled out form, Visited Webpage, and more!) Moreover, Tableau also has a supported connecter for Marketo specifically for this, which also uses Marketo's bulk activity extract in the backend to get the activity data from Marketo and populate it in Tableau.

*Use the Get Activity Types endpoint to get all the activities, metadata, and their corresponding Id for your instance.

[SanfordWhiteman]

Expanding on Darshil’s point: no, there’s no “reporting API” in Marketo.

You’re getting the raw data, with which you can (for the most part) build equivalent reports using your BI tool/SQL queries/etc.