ABM webhook and response mappings

[ItayOved]

Hi all,

I have a webhook to the ABM platform - Influ2. They have set up all the relevant fields which include impressions number and ad ID, however, it seems that they don't have an option to create a "creative name" field. This is weird because, if a prospect clicks on an ad, I can clearly see the creative name in the activity log - I want to get the data into a separate field.

I believe the way to do it is with Response Mapping, but how should I go about it?

Thanks!

[SanfordWhiteman]

A response mapping sets a Marketo field value based on the response from the external (non-Marketo) service.

So not sure how that would help, if you're saying the remote service doesn't have support for a certain field on their side.

[ItayOved]

Hi Sanford,

Thanks for your reply! Huge fan.

Not sure if they completely don't support this field, I mean, I can see the creative name in the activity in the lead record. I was not able to get a clear answer from the company on that.

The button line is, I have that data that I can clearly see in the lead's activity and I want to retrieve that into a Marketo field - Is that not response mapping? What are the other options?

Thanks!

[SanfordWhiteman]

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The button line is, I have that data that I can clearly see in the lead's activity

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In the lead's activity log in the external service? Still not clear on where you're seeing this.

It has to be in the JSON/XML response to be mapped back to a field.

[ItayOved]

I'm referring to the image below. I need a field for that data. I'm assuming that if I see it here, then it must be in the JSON/XML response, though I'm not sure how to get it

[SanfordWhiteman]

That's an inbound Custom Activity. From Marketo's standpoint, nothing to do with a webhook.