In order to utilize ABM and create named accounts in Marketo, do I need to have RTP in my instance?
Hi Jennifer,
AFAIK, for the moment yes.
A new ABM product has been announced last week at the summit.
-Greg
Kristen Malkovich did a presentation at Summit about ABM tactics without a specific add-on product but using Marketo and SFDC functionality.
Thanks all.
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