Ability to Track links that are constructed using Tokens

[Shannon_Kelly1]

I have tested links dropped in via a Token, such as:

<a href="{{lead.DownloadURL}}">Click here</a>

and using a Token for part of a link only, such as:

<a href="http://www.mycompany.com/{{lead.DownloadURL}}/">Click here</a>

And in both cases it appears that the Marketo Tracking functionality doesn't work. I get a straight link without tracking.

Am I doing something wrong, or is it not possible to track links that are constructed using Tokens?

Thanks!

[Anonymous · Accepted solution]

Hi Shannon, check out Ed's post on tokens and nuances of tracking Marketo Tokens: Ins and Outs

[Robb_Barrett]

First off:

Are you testing in the email preview screen or by sending a real version of the email to yourself?

Are you sure you have tracking turned on?

In your first example, what you REALLY want is <a href="http://{{lead.DownloadURL"}}>My Link</a>

When you send the email to your email address you should see that it's be re-coded.

Finally - do you have Munchkin on the page you're sending them to?  If so, a Visited Web Page obviously means a clicked link.

[SanfordWhiteman]

Finally - do you have Munchkin on the page you're sending them to? If so, a Visited Web Page obviously means a clicked link.

But a non-tracked link will not associate Visited Web Page with the known lead, so it's not a substitute.

[Tom_Kerlin2]

Robb,

If the token value is just a link and already has the "http://" included in field value, will Marketo be able to track number of times this token URL was clicked on? I pulled email performance report but it doesn't seem to track token URL values. (see below screenshot).

Is there a better way to setup?

Hope all is well! Thanks!

Tom

[Robb_Barrett]

You should always put the HTTP outside of the token.  looks like you're showing a personalized URL, do you really need number of times it was clicked?