Colin Ryder we manually A/B test our blasts and nurtures! I'd love to hear more about your challenges. Here's the template we use to track our email A/B tests. I'm posting a blog post on how we A/B test our emails very soon. I'll be sure to share it with you!
you're able to A/B test emails nested inside a program that are a part of an engagement program? Just wondering how you're able to actually test this properly with Marketo
Malik Zafar I don't nest programs inside any engagement program. But yes, I create a Random Sample 50/50 campaign to send two different emails. I *don't* use the Email program feature!
.png)