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Re: A/B Testing in Engagement Programs?

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Anonymous
Not applicable

Re: A/B Testing in Engagement Programs?

Colin Ryder​ we manually A/B test our blasts and nurtures! I'd love to hear more about your challenges. Here's the template we use to track our email A/B tests​. I'm posting a blog post on how we A/B test our emails very soon. I'll be sure to share it with you!

Mikes_Jones
Level 8

Re: A/B Testing in Engagement Programs?

you're able to A/B test emails nested inside a program that are a part of an engagement program? Just wondering how you're able to actually test this properly with Marketo

Anonymous
Not applicable

Re: A/B Testing in Engagement Programs?

Malik Zafar​ I don't nest programs inside any engagement program. But yes, I create a Random Sample 50/50 campaign to send two different emails. I *don't* use the Email program feature!

Colin_Ryder
Level 6 - Champion Alumni

Re: A/B Testing in Engagement Programs?

Yes please