A/B Test Report and Follow Up

[ddixon52]

Hi all,

I'm looking for help on reporting for an A/B test. We recently had two emails that had to go out quickly to an audience. The ask was to randomize the email so that 50% of the audience received email A and 50% of the audience received email B. With this in mind, we ran an A/B test at 100% so that the audience would be split.

These emails contained surveys that had slight variations between the two. We want to send a follow up email to those who didn't click or complete the survey. However, we want to ensure that whoever received Email/Survey A gets the follow up with survey A. Same goes for Email/Survey B.

When we try to build a smart campaign to differentiate between the two, it considers it a whole email test so I can't determine who received A vs. B. Is there a way to run a report to determine who received which test?

Thank you.

[SanfordWhiteman · Accepted solution]

Add the Test Variant constraint to the Smart List filter.

[Carrie_Chandle1]

To Sanford's point, you'll want to pull in the Test Variant constraint after selecting the "whole emails test" email. Here's a quick screenshot for reference: