A/B test in a flow

[Anonymous]

Hello

We are trying to A/B test in our flows but it doesn't appear Marketo has that functionality, how is everyone else handling this? (we looked at the champion/challenger option but our flows can be 10+ emails with different segments and to manually control this would be impossible).

Thanks!

[Dory_Viscoglio]

Valerie Decker​ can you expand on "A/B test in our flows"? Like you want to do different actions to groups? Or you want to send different emails in the flow? If it's just emails you could do a random sample option.

[Anonymous]

Hello

Initially we want to A/B test either subject lines or flow cadence (but not in the same flow). Essentially one brand will have 2 segments, we want to A/B test the cadence on each segment (one will be 14 days and the other will be 21 days) and for another brand we will again have 2 segments but want to A/B test the subject lines.

[Josh_Hill13]

Hi Valerie,

Marketo certainly does this in several ways, depending on your needs.

1. Random Sample Choice step and/or list breakdown. This is well trod and you can search for it here.
2. Email Send Program - this is built in and is good for one offs.
3. Champion Challenger - this is for trigger flows or Engagements. Well documented under docs.marketo.com

Now you say you have flows with 10+ emails and segmentation, so this is a multi-variate situation that is harder to pull off in Marketo. If you can share a screenshot or clarify what is meant here, I'm sure we can help.

Unfortunately, if you have multiple Segments in an email, you will need a sophisticated grid to watch all of the variations. I suggest only using the above with non-dynamic emails. Perhaps that's not what you want, but you'll have your sanity.