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a/b test engagement stream

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Anonymous
Not applicable

a/b test engagement stream

Hi all

Can I a/b test my emails within an engagement stream? I want to test the subject line (say 20% of the audience get the split test) then send the winning email to the remaining 80% of the group. This is our first ever engagement stream we are running. We are sending one email a week.

Please help!

Thanks
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Josh_Hill13
Level 10 - Champion Alumni

Re: a/b test engagement stream

Yes, you need to create a Send Email child program within the engagement.

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Josh_Hill13
Level 10 - Champion Alumni

Re: a/b test engagement stream

Yes, you need to create a Send Email child program within the engagement.
Anonymous
Not applicable

Re: a/b test engagement stream

Thansk Josh. How do I do that?
Anonymous
Not applicable

Re: a/b test engagement stream

I think that you need to use the champion challenger option. The required steps are quite well outlined if you follow the following articles: 
 
https://community.marketo.com/MarketoArticle?id=kA050000000LGX7CAO 
 
This will allow you to apply the A/B criteria to your email. However, as far as I am aware it is up to you to declare the winner, so you couldn't send the 20% test separately every Tuesday and then the winner automatically every Thursday. 
 
The Email program can automatically send the winner but as far as I know you cannot reference an email program in an engagement stream. 
 
@Josh, I'd be interested to hear more what your option is? 
 
Anonymous
Not applicable

Re: a/b test engagement stream

Hi 

how can i create a Email Child campain in a Engament Program?
When I'm in the Engemnet Program / New Local Asset / Program i can select only Event or Default.

thx Ben  
Dan_Stevens_
Level 10 - Champion Alumni

Re: a/b test engagement stream

You cannot add an Email Program to an Engagement Program.