Re: 🗣️ [Mentor Zoe Forman] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Jon_Chen · ‎05-21-2024

Hello Community,

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Zoe Forman (@Zoe_Forman) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.

A little bit about your Adobe Marketo Engage Community Mentor, Zoe:

Senior Marketing Operations EMEA, MSA Safety

Location: United Kingdom (remote)

I am an experienced marketing operations and digital marketing leader with a track record spanning start-ups to enterprise-level organizations. As an Adobe Marketo Admin and User for the past five years, I bring a wealth of expertise to the mentor role.

I am proud to have been named a Marketo Champion for 2023-2024, serve as a Marketo Community Nation Advisor, and co-lead the Ireland Marketo User Group (MUG). I am a Marketo Certified Expert x2.

Alongside my professional achievements, I have a passion for problem-solving, sharing knowledge, LEGO, engaging in conversations about Marketo tips, and simply sharing insights and best practices.

Aspirants mapped to @Zoe_Forman

How to Participate

Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
Aspirants: Post your Questions in this thread to connect with your Mentor Zoe, and your fellow Aspirant peers.
You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!

Suggested Next Steps for Aspirants:

Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
Like this thread to confirm your participation in the program
Introduce yourself to Zoe and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage
Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs!
Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links

We're wishing you all the best as you embark on this learning journey!

Cheers,

Jon

canneberg · ‎06-06-2024

@Zoe_Forman - I may have missed it but is there a quiz 2 for this current week?

Zoe_Forman · ‎06-06-2024

Yes Fridays for quizzes to be published each week.

kami · ‎06-06-2024

@canneberg I believe she will post it tomorrow (Fridays).

Zoe_Forman · ‎06-02-2024

A few mentors have noticed that the exam prep guide is throwing 404 errors:

AME Professional Exam Prep Guide (requires login)

We have reported it to Adobe on Friday evening.

So Module 2 due on Monday to focus on will be delayed until we can get back into the exam prep documents.

How have you got on with week 1 QUIZ

Any questions?

Clayosa · ‎06-03-2024

Okay - I did awful on that quiz! I really need to learn to pause and READ. 🤣

Zoe_Forman · ‎06-06-2024

Yes I saw your quiz submissions - that's what they are for, learning to read the questions.

You probably know the answers but the multiple choice gives you two possible answers, one maybe possible and a wild one!

Just read the question and pause - often your first thoughts or answer are teh correct one, but you doubt yourself.

Zoe_Forman · ‎05-31-2024

Hi all,

Thanks for the introductions, interactions with each other and your initial questions, keep them coming.

How has the first module Building and Managing Programs in the exam prep gone for you?

Any specific questions on this topic? This is the building blocks of what you do day to day in Marketo and accounts for 39% of exam questions. Most of you are already creating programs for various channels, this is more about learning the Marketo terminology.

Here is a quick quiz to check your knowledge, any answers you get incorrect go back through the documents and read the question again. If you get stuck or don't understand the reasoning or question just ask.

Quiz Module 1 Programs: 31 May 2024

Try and read the module in the exam prep and completing the quiz by Sunday and. I will post module 2 Building Assets on Monday.

Thanks, Zoe

@Jon_Chen

Zoe_Forman · ‎06-03-2024

I will leave the quiz up for module 1 and you can go back and answer as many times as you want - until you get 10/10.

Please ask me if you are unsure of any questions or need more explanation.

Quiz Module 1 Programs: 31 May 2024

canneberg · ‎05-31-2024

Thanks, @Zoe_Forman. One question that came up from the exam prep this week (and ironically in real life at work 😀) was 'which types of email programs can leverage AB testing?' From my own digging around, I can't find a way to AB test in things like DRIP campaigns, Nurtures, etc. Only with one-off/one-time sends is what I could actually AB test (the purple mailbox icon programs).

We're an Adobe enterprise account, so we are trying to squeeze as much juice out of our Marketo usage as we can, particularly around testing for our audience.

Zoe_Forman · ‎06-02-2024

Hi @canneberg

The email A/b testing is done in the email program (purple), you can't add the Email send program to the Engagement program's stream as content.

A/B Testing can be done based on Subject Line, Whole emails, from address and date time of email programs (purple)

For your nurture are you using Marketo's Engagement program or building manual nurture?

You can A/B test on the individual email (purple) if building manually, but not in the nurture program

Before adding emails into a drip or nurture program it is best to do your a/b testing first as a blast email with a test sample.

Does that clarify for you?

Thanks, Zoe

canneberg · ‎06-06-2024

Yes, @Zoe_Forman it does clarify that for me. We technically do both Marketo engagement program and manual nurtures. Something that came up during our implementation with our Adobe partner made us come up with use cases for both. Thanks for helping!

matherstone · ‎05-30-2024

Hi @Zoe_Forman and everyone else!

Sorry I'm late to post. My name is Maggie Atherstone. I am based in the NYC area. I have been using Marketo since January. I am working with Talent Branding at HashiCorp (tech company). My experience so far has been with trigger and batch email campaigns. I am excited to learn more from you all and get my certification.

My LinkedIn is https://www.linkedin.com/in/maggie-atherstone/ for anyone who wants to connect!

Zoe_Forman · ‎05-31-2024

HI @matherstone Maggie,

Welcome to the group, sounds like you are well under way with creating programs.

If you can start to look through the Understanding & Building Programs module in the exam prep docs and any questions please ask.

I will be posting a Friday quiz based on the exam type questions around this so you get a feel of who questions are asked.

Each week we will look at a module in teh exam prop guide, but feel free to ask me anything.

Your questions can help you and others in this cohort.

Thanks, Zoe

kami · ‎05-30-2024

@matherstone

Hey Maggie,

It's great to virtually meet you! It's awesome to hear about your experience with trigger and batch email campaigns at HashiCorp. I too started in January and I'm looking forward to learning alongside you and sharing insights.

What are some of the tips/tricks/issues that you faced in your first couple months that you wish you had learned sooner in your Marketo journey?

Best of luck on your certification journey! Feel free to connect with me on LinkedIn as well: Kami Nelson.

Looking forward to collaborating!

solson2 · ‎05-30-2024

Hi @matherstone

Welcome to the dream team!

canneberg · ‎05-28-2024

Hello there - My name is Cole, and I am based out in the Portland, Oregon metro area. I work in digital marketing for a construction and agriculture positioning company called Topcon Positioning Systems (think GPS/GNSS, lasers, construction/ag machine control, etc.). We work with Marketo for our day-to-day sytems, marketing, etc. and I have about 8-months of experience -- primarily with building campaigns, light data verification/cleaning, trigger and batch campaigns, etc.

I am most excited to learn from my peers on how to evolve my use of Marketo and ultimately achieve a passing score for the certification.

solson2 · ‎05-30-2024

Hi @canneberg

Welcome to the team. How big is the audience you market to?

Sounds like you and @kami will have a lot of overlap and can share so many insights!

kami · ‎05-28-2024

Hey Cole,

Nice to meet you! I too am in the Construction industry, would love to connect: https://www.linkedin.com/in/kaminelson/. Sounds like you have quite a few months under your belt. As someone only a couple months in what are a few things you learned the really helped you out at first?

Kami

canneberg · ‎05-30-2024

I'd say most of my learning came from a training course my company paid for called "Marketo Core Concepts I." The instructor was super helpful and gives you a pretty good introduction of where things are, how things function, etc. Not sure about the price. I will say that by the time I took the course, I already had a pretty solid understanding of how to do things in Marketo, so it was more formal reinforcing for what I had learned before.

Zoe_Forman · ‎05-31-2024

@canneberg yes external course can be a good 'refresher' for you when you have a basic understanding of Marketo.

Marketo is easy to understand, but takes time to master.

The Adobe Marketo exam prep guide is as much about learning the terminology and get familiar with how questions are asked in the exam.

kami · ‎05-30-2024

I will look into this! Thank you.