🗣️ [Mentor Zoe Forman] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Zoe Forman (@Zoe_Forman) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Zoe:

Senior Marketing Operations EMEA, MSA Safety

Location: United Kingdom (remote)

I am an experienced marketing operations and digital marketing leader with a track record spanning start-ups to enterprise-level organizations. As an Adobe Marketo Admin and User for the past five years, I bring a wealth of expertise to the mentor role. 

I am proud to have been named a Marketo Champion for 2023-2024, serve as a Marketo Community Nation Advisor, and co-lead the Ireland Marketo User Group (MUG). I am a Marketo Certified Expert x2.

Alongside my professional achievements, I have a passion for problem-solving, sharing knowledge, LEGO, engaging in conversations about Marketo tips, and simply sharing insights and best practices.

Aspirants mapped to @Zoe_Forman 

1. @solson2 
2. @matherstone 
3. @Ranakaren18 
4. @Clayosa 
5. @kami 
6. @Sandeepkumar2 
7. Mikita Leichyk
8. @canneberg 

 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Zoe, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Zoe and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[kami]

Got it! Thank you so much.

[Zoe_Forman]

Hi @kami 

RCE stands for Revenue Explorer Reports. In this report, you add a period cost to a specific event or webinar, and you can see the cost per lead, new person, MQL (or success) and can see all costs by channel ( event, social media, advertising) in one place.

Not all Marketo Engage users have purchased this functionality. Contact the Adobe Account Team (your Account Manager) for details.

If you don't have RCE as an active feature in your instance, you can still add period costs and report at the program level—for example, each event.

If you do have RCE then here is a document to setup reports:
https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/reporting/revenue-cycle-analyt...

[kami]

What all does adding this feature provide that would be useful from a Marketing stand point that you don't get without paying to add it? Basically, it is worth investigating it?

[Zoe_Forman]

It all depends on budget, company needs and people (skills and resources).

RCE keeps all reporting in Marketo and is great for out the box reporting if you are lean on data analytics.

For basic reporting you can use the Program and people reports in Marketo and Smart lists based on program names/types/dates.

For more advanced reporting you can use PowerBi and your CRM connections. 

Always define your reporting needs, goals, standards (point of truth) and agree with Marketing and Sales. Then you can discuss what resources, skills and budget you have in-house. If you need additional Marketo reporting then contact your Customer Relation Manager who can provide demos and advice.

[kami]

@Zoe_Forman Thank you so much, I will look into this.

[Zoe_Forman]

Two great topics - naming convention and lead scoring.

I will make sure we cover those both and have naming convention early so you have a good logical start to build on.

As you get more experience from Practitioner to Expert then you can help your team and also encourage them to join the next cohort as a mentee.