🗣️ [Mentor Zoe Forman] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Zoe Forman (@Zoe_Forman) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Zoe:

Senior Marketing Operations EMEA, MSA Safety

Location: United Kingdom (remote)

I am an experienced marketing operations and digital marketing leader with a track record spanning start-ups to enterprise-level organizations. As an Adobe Marketo Admin and User for the past five years, I bring a wealth of expertise to the mentor role. 

I am proud to have been named a Marketo Champion for 2023-2024, serve as a Marketo Community Nation Advisor, and co-lead the Ireland Marketo User Group (MUG). I am a Marketo Certified Expert x2.

Alongside my professional achievements, I have a passion for problem-solving, sharing knowledge, LEGO, engaging in conversations about Marketo tips, and simply sharing insights and best practices.

Aspirants mapped to @Zoe_Forman 

1. @solson2 
2. @matherstone 
3. @Ranakaren18 
4. @Clayosa 
5. @kami 
6. @Sandeepkumar2 
7. Mikita Leichyk
8. @canneberg 

 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Zoe, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Zoe and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[Zoe_Forman]

@kami   How do you prefer to learn? reading documents, watching videos or a tutor lead course.

Sometime a variety helps depending on the content.

Videos on YouTube were a good source for me when I first started, some of the visuals look a little different but the terminology and process is the same.

Joe Reitz - Marketo-FU on YouTube. Once in YourTube search Marketo and your topic a you will see a variety of videos by Adobe partners (usually agencies/consultants). Match these to your own instance and work through.

The Adobe Marketo Documents are the most detailed and up todate.

Ask any questioning the community and the search will provide a number of options form documents/comments/blog posts and will highlight recommended to show the closed to your search request.

[kami]

@Zoe_Forman 
I will definitely check out this channel. Thank you for all the valuable resources!

[Zoe_Forman]

Ho @canneberg 

Great to have you onboard and thanks for the into. Sounds like you have a good start in Marketo, this mentor program to to help you find your knowledge gaps, ask questions and ace your exam.

Thanks, Zoe

[Zoe_Forman]

Hi all,

Let's get started with section 1 - Understanding and Building Programs

You can open the link, read through section 1, which includes 39% of exam questions, in the next week, and post any questions you have in this thread. Questions may relate to the document or your own instance.

At the end of the week, I will have a mini quiz based on the section that is in line with exam questions so you get a feel of the exam style (multiple choice); I will monitor this thread during the week to answer your questions.

1. Understanding Programs 

Programs represent a single marketing initiative. You can think of them as containers with all the stuff that you need to make the program work—these are called local assets and include Landing Pages, email, Smart Campaigns, and more. Programs do a lot, but it’s easy to get started. 

There are four types of programs:

1. Event Programs
2. Engagement Programs
3. Email Programs
4. Default Programs

The Understanding Programs section covers details on the 4 types of programs in Marketo: Program Membership, Head Start & Abort Email programs, default programs, cloning, tag used in programs, period costs ($$ spent per activity/lead/new person), Event Channels and look at nurture streams.

I usually post on Sunday evening or Monday morning, but yesterday was Independence Day in the US and a Public holiday in the UK.

For those that havent added an intro or any specific questions please add when you can and follow along with the training sections.

Thanks, Zoe

1. @solson2 
2. @matherstone 
3. @Ranakaren18 
4. @Clayosa 
5. @kami 
6. @Sandeepkumar2 
7. Mikita Leichyk
8. Cole Canneberg

[canneberg]

@Zoe_Forman - Can you give an other example (or even a few different ones) of default programs?

[Zoe_Forman]

Hi @canneberg 

There are many uses for default programs - default programs can house a wide range of activities within them, from lead scoring to serving as parent programs for sub-programs. They’re like the Swiss Army knife of Marketo Engage, accommodating various marketing tasks and asset...

Or the Parent Default Program that contains many child programs such as emails, events for  a specific Promotional campaign you want keep together.

Default programs are used for operational programs where you may have many executable campaigns included inside.

I use Default programs as a container for testing or investigations, to add a number of Smart Lists to look at say audiences or investigate and issue. 

Another use for the Default Program is to host solus emails (third party advertising emails) for example if a publication only wants a HTML supplied but will not get sent from your own Marketo instance, I create the email asset in a shell Default program called Solus Emails.

Default programs can be used for on-demand or gated assets and if you have a few email programs that you want to keep together but not enough to build an Engagement / Nurture program.

Try and keep your Default programs tidy in folders such as investigation / testing / souls emails so easy to find.

Ensure you keep a good naming convention even for testing and investigations so you can find and return to them.

Does this help?

[canneberg]

Yes, thank you! 

[Zoe_Forman]

Welcome to the journey of preparing for the Adobe Marketo Engage Professional exam! As you embark on this path, you’ll find yourself equipped with knowledge and determination from me, your mentor Zoe Forman.

What to Expect:

1. Personalised Guidance:
• I’m an experienced Marketo expert and will be your compass, guiding you through the exam prep modules to help you grasp the material effectively in theory and in day-to-day use.
• Expect regular check-ins, virtual coffee chats, and a listening ear. I answer questions, clarify doubts, and celebrate your progress.
2. Study Guide Exploration:
• The study guide is your roadmap. I will walk you through each section, demystifying concepts and highlighting key areas.
• You’ll dive into topics like lead management, email marketing, reporting, and automation.
  
  
3. Hands-On Practice:
• Theory alone won’t cut it. I believe in practical application. You’ll get hands-on experience in your own instance, setting up campaigns, configuring workflows, and mastering Marketo’s tools.
• Explore, experiment, and learn by doing.
  
  
4. Mock Exams and Strategies:
• I know the exam terrain and simulate mock exams, helping you build confidence and fine-tune your test-taking strategies.
• You can expect tips on time management, question analysis, and maintaining a calm mindset during the real exam.
  
  
5. Deep Dives into Tricky Areas:
• Some topics are like hidden treasure chests. I will unlock them for you, whether it’s understanding program builds, reporting, building assets, targeting audiences, or more.
  
  
6. Community Engagement:
• Marketo isn’t just a tool; it’s a vibrant community. Ask questions, read threads on Community Nation, join webinars, and take advantage of networking opportunities via Marketo User Groups (MUGS).
• I encourage you to connect with fellow learners, share insights, and learn from real-world scenarios.
• Remember, exam preparation is not just about memorising facts—it’s about understanding concepts, applying them to practice, and staying informed.
• Read blogs, articles, and case studies related to Marketo. Stay updated on industry trends, best practices, and success stories.

Your Role:

1. Active Participation:
• Be present. Comment on threads, ask questions and engage. Your commitment fuels the process.
• Remember, I am your co-pilot, but you’re the captain of your learning ship.
2. Curiosity and Curiosity (Yes, Twice!):
• Curiosity fuels growth. Ask “why,” explore tangents, and seek deeper understanding.
• Curiosity (the second one) is about exploring Marketo’s nooks and crannies. Click buttons, explore menus, and unravel mysteries.
3. Resilience:
• Some concepts may feel like climbing Everest. Persevere. I will be your Sherpa.
• When doubt creeps in, remember: You’re not alone on this summit.
• Be prepared to fail; but learn from failures – your own and others.

What’s Next in Summary:

Each week, usually on Monday, I will post a Knowledge Topic related to the exam from the Adobe Marketo Professional Prep Guide for you to read through. In this thread, you can ask questions that I will answer, allowing others to follow along.

Each week will have a focus, but feel free to go back to a previous topic.

The Adobe Marketo Engage Professional exam isn’t just about passing—it’s about mastering a powerful marketing automation platform.

So, buckle up, sip that virtual coffee, and conquer Marketo together. The exam awaits, and you’re ready.

Cheers to your success! Warm regards, Your Mentor Zoe.

For those concerned about my spelling – I am in British English! Less ‘z’s and more ‘u’s.

To:

1. @solson2 
2. @matherstone 
3. @Ranakaren18 
4. @Clayosa 
5. @kami 
6. @Sandeepkumar2 
7. Mikita Leichyk
8. Cole Canneberg

[Ranakaren18]

@Zoe_Forman  Hi Zoe! I hope it is fine to ask here this, I´m trying to create some local assets within a program (smart list, email and smart campaign) and I´m getting this error: 

Does anyone know why I´m getting it and how can I trouble shoot it? I was able to create those local assets an hour ago.

[Zoe_Forman]

@Ranakaren18     

AH that what we call a 'Marketo Moment' - usually a browser refresh will sort it out. Just check that last changes have been saved /approved as can sometimes be skipped.

You can check you Campaign Queue to see if there is anything taking its type to process and sync to your CRM. Also check your notifications to see if you have an unusually high number of errors.

Occasionally your 'pod' that your instance is sitting on is having a surge of activity from one of your neighbours - like too many people on a low bandwidth WIFI if they are processing a huge campaign. 

[Ranakaren18]

@Zoe_Forman thank you very much! it was actually a change of browser what fixed it 🙂

[Zoe_Forman]

@Ranakaren18 

Yes Marketo can behave differently depending on the browser.

I use FIREFOX as my default but sometimes jump to EDGE and found out CHROME is best or recommended for the exams.

[kami]

@Ranakaren18 

I asked ChatGPT and this is what it said to try, not sure of accuracy.

The error message indicates a JavaScript loading issue within Adobe Marketo. Here are some steps to troubleshoot and potentially fix this issue:

1. **Clear Browser Cache**: Sometimes cached data can cause issues with loading scripts. Clear your browser cache and cookies, then reload the page.

2. **Try a Different Browser**: Test the page in a different web browser to see if the issue is browser-specific.

3. **Disable Browser Extensions**: Some browser extensions might interfere with scripts. Temporarily disable all extensions and reload the page.

4. **Check Network Connectivity**: Ensure your internet connection is stable and not experiencing any disruptions.

5. **Update Browser**: Ensure your browser is up to date with the latest version, as outdated browsers may not support certain scripts.

6. **Developer Console**: Open the browser’s developer console (usually by pressing F12 or right-clicking the page and selecting "Inspect" or "Inspect Element") and check for any error messages that might give more context to the JavaScript error.

7. **Contact Support**: If the issue persists, contact Adobe Marketo support with the error details, session ID, and any relevant information provided in the error message.

If you try these steps and still encounter issues, please let me know, and we can explore further troubleshooting options.

[Ranakaren18]

Thank you Kami! I´ve never used ChatGPT but now I will consider it for my next cryptic error message haha.

[kami]

Another mentee suggested using it for a different reason. I use ChatGPT and blackbox.ai for HTML and various other syntaxes, but I hadn't thought to use ChatGPT for this particular task until now. I decided to try it for your question, and it worked out well. I will definitely be using it more in the future. Just remember, if you're using the free version, avoid sharing sensitive or private information because your data might be used to train the AI and could be seen by others. For enhanced privacy, consider paying for the higher-tier package or build your own and make it private.

[Zoe_Forman]

Love a ChatGPT Q&A 😁 🤖

Yes in summary a browser refresh will usually work, plus check the points I added to check your assets and instance errors.

It can be a local connection on your broadband / wifi 

If error persists then you can submit a support Ticket and ask them to investigate - include screenshots

@Ranakaren18 @kami 

[Zoe_Forman]

Hi all, 

Great enthusiasm and glad to see that you have started to introduce yourself.

If you didn't get a chance to make the call today no problem, Jon will email the recording and slide deck to you.

For those who haven't connected with me you will find me on LInkedIn as : www.linkedin.com/in/zoe-forman

Please add your introduction, time in Marketo, any areas you need specific help with.

Over this weekend I will start preparing the agenda, some documentation, links and we can get started.

Very excited for the first Marketo Mentorship program to get started.

I see you all have Marketing Nation profiles set up and so should be able to follow this thread.

My cohort:

1. @solson2 
2. @matherstone 
3. @Ranakaren18 
4. @Clayosa 
5. @kami 

Feel free to ask me anything, always happy to explain and support you through these coming weeks.

While not via the Marketo mentor program I have supported, taught and helped a number or individuals in-house pass the Practitioner exam and been on hand to guide new users through their initial journey in Marketo.

I am based in the United Kingdom, about 100 miles west of London, so sitting in the middle of your time zones. 

Thanks, Zoe 

[Ranakaren18]

Hello! I´m Karen and I´m a Marketing Communications Specialist at Ansell. I live in Mexico and I´m really excited to be part of this mentorship program. I´ve been using Marketo for 12 months, however, I wish to learn more about Programs, Smart Campaigns and Segmentation.

Outside my corporate job, I have a side-business: cakes and decorated cookies 🙂

See you around!

[Zoe_Forman]

Hi, @Ranakaren18. It's Great to have you on board, and thanks for the intro.
Cakes and Cookies sounds fun side hustle.

I am looking forward to you taking part in this group.

We will definitely cover programs, smart campaigns, and segmentation in the coming weeks, using Adobe Documentation and real case examples.

Are you working in English only, or do you have Spanish and other languages for the Latin / Mexico region?

Thanks, Zoe

[Ranakaren18]

Hi Zoe, nice to meet you too!

What I love about cakes, cupcakes and cookies is that I can be as creative as I want 🙂

I manage all LAC region except for Brazil, so I work in Spanish. Brazil is part of LAC but since they speak Portuguese they have a specific team that manages Marketo for them.

Learning Portuguese is the next thing I want to do 🙂

[kami]

Nice to meet you! Do you have a page for your side business I’d love to see! 

What were some beginner mistakes you made your first few months that you wished someone had told you not todo?