🗣️ [Mentor Vaitheshwari Selvam] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Svetlana]

Hi all,

I've just finished first chapter in Examp prep guide - but i don't have access to the video here  https://nation.marketo.com/t5/champion-program-blogs/marketo-merging-or-migration-what-it-takes-to-m...

@Kristof @gergana @Niharika @Kumaresh1 @Jon_Chen 

Do you have the same issue?

[Kristof]

Hi @Svetlana, this video was available last week and now it says that there is an error loading it. 

But no regrets here really, as this was just a general discussion, not really helpful or informative, to be honest...

Check "marketo migration" on YT, and you will find much better and more practical at least 2-3 webinar recording there 😉

Check this: one | two | three | four

[vaitheshwari_s]

Hi all, @Svetlana @Kristof @gergana @Kumaresh1@GautamKK @saurabhmce @sam_berger 

Please fill out the form below for the 50% certification exam voucher asap.
https://forms.office.com/r/M0QZUCbAKG 


@GautamKK @saurabhmce @sam_berger 

Please reply to this thread with your answers in next couple of hours.

Question 1:
Which of the following CRM systems can Marketo sync with natively?
A. SAP CRM
B. Oracle CRM
C. Salesforce CRM
D. Microsoft Dynamics CRM

Question 2:
What is the primary benefit of integrating Marketo with a CRM system?
A. Streamlining email marketing campaigns
B. Automating lead scoring and nurturing
C. Enhancing reporting and analytics capabilities
D. Improving social media integration

Question 3:
How does Marketo handle bi-directional sync with CRM systems?
A. By syncing all lead and contact data automatically
B. By allowing manual data sync on a scheduled basis
C. By syncing only campaign-related data
D. By syncing data based on specific field mappings and rules

Question 4:
In a Marketo-CRM integration, what is typically used to match leads and contacts between systems?
A. Email address
B. First name and last name
C. Phone number
D. Lead ID

Question 5:
What does the term "opportunity sync" refer to in Marketo's CRM integration?
A. Syncing contacts with sales opportunities in CRM
B. Syncing email campaigns related to opportunities
C. Syncing opportunity data to update lead statuses
D. Syncing closed-won opportunities back to Marketo for reporting

------------------------------------------------------------------------------------------------------------------

1. Which of the following reports in Marketo provides a summary of email performance including open rates, click rates, and bounce rates?

A. Program Performance Report
B. Email Performance Report
C. Engagement Stream Performance Report
D. Lead Performance Report

2. In Marketo, what is the purpose of the Revenue Cycle Modeler?

A. To track email deliverability rates
B. To visualize and analyze the stages of a lead's lifecycle
C. To generate reports on website traffic
D. To create A/B test reports for landing pages

3. What information is typically included in Marketo's Audit Trail?

A. Changes to lead data and user login attempts
B. Click-through rates for email campaigns
C. Engagement scores for leads
D. Heatmaps of website visitor activity

4. How can the Audit Trail feature in Marketo help in compliance and security management?

A. By providing real-time notifications of email bounces
B. By logging detailed records of changes made by users to the system
C. By tracking the success rates of marketing campaigns
D. By monitoring social media interactions of leads

5. Which feature in Marketo allows users to automatically assign leads to specific sales representatives based on predefined criteria?
A. Lead Scoring
B. Smart Campaigns
C. Lead Routing
D. Engagement Programs

[Kristof]

Thanks @vaitheshwari_s 

Just filled out the form.

Here are my answers:

1 - C D
2 - C
3 - D
4 - A
5 - A incl. D

1 - B but also C
2 - B
3 - A
4 - B
5 - C via B 😉

[vaitheshwari_s]

Great, thank you. I appreciate your active engagement to this program 😊.
All the best,
Vaithesh

[vaitheshwari_s]

Hi all, @Svetlana @gergana @Kristof @Kumaresh1 @GautamKK @saurabhmce @sam_berger ,

As we come to the end of this program, I want to express my gratitude for your exceptional contributions. Keep up your learning journey towards a successful career.

I hope you all have applied for your exam vouchers. Please remember to schedule your exam as soon as you receive your voucher, as it will expire in a month.
Thank you once again!

Wishing you all the best,
Vaitheshwari selvam

[gergana]

Hi @vaitheshwari_s ,

thank you for you support in this thread. The next step is the exam, so good luck to all of the fellow marketo enthusiasts here 🙂

Could you please provide feedback on the correct answers to the quizzes you posted? I'm particularly interested in Question 4:

In a Marketo-CRM integration, what is typically used to match leads and contacts between systems?

A. Email address

B. First name and last name

C. Phone number

D. Lead ID

I noticed we gave different answers for this question, so I'd appreciate clarification on the correct response.

Thank you for your help!

[Kristof]

Hi All,

since yesterday Adobe pages with exam prep guides aren't working for me (screen below). Is anyone else facing this issue as well?

@Jon_Chen 

[Svetlana]

Hi Kristof,

the same here 

[Jon_Chen]

HI @Svetlana @Kristof 

We had an issue with the URLs breaking after the exam content was updated. Please access the below links for your Exam Prep Guides moving forward.

Adobe Marketo Engage (AD0-E555)	https://app.rockinfo.com/courses/247
Adobe Marketo Engage Business Practitioner  (AD0-E559)	https://app.rockinfo.com/courses/144
Adobe Marketo Engage Architect (AD0-E560)	https://app.rockinfo.com/courses/248

We will be setting up redirects for the broken links shortly.