🗣️ [Mentor Vaitheshwari Selvam] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Vaitheshwari Selvam (@vaitheshwari_s) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Architect Master (AD0-E560) exam, through to the end of the program.  

Aspirants mapped to @vaitheshwari / @vaitheshwari_s 

1. @Kristof 
2. @GautamKK 
3. @gergana 
4. @saurabhmce 
5. @Svetlana 
6. @Kumaresh1 
7. @Niharika 
8. @sam_berger 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Vaitheshwari, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Vaitheshwari and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Architect Master (AD0-E560) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[Kristof]

Hello @Jon_Chen 
In section 4. of the Architect exam prep guide there is an incorrect link under the topic CRM Sync - Salesforce Sync Errors - what is the correct link please? 
Also, in the same section, this topic is doubled: Creating an Allowlist for IP-Based API Access
Thanks

[Jon_Chen]

Hi @Kristof Thanks for bringing this to our attention.

I will confirm what the correct link should be for the Salesforce Sync Errors section as I believe it should be this one. I'll also request to remove the duplicate for the Allowlist section.

[vaitheshwari_s]

Hi everyone,

It's a pleasure to meet all of you here! Thank you very much for your wonderful introductions.

It's great to know that each of us has a good amount of experience. This experience will be invaluable when tackling scenario-based questions in the Business Practitioner exam.

For those of you preparing for the Business Practitioner exam, there's no need to worry about RCE and REST API. Instead, our focus should be on:

• Program fundamentals
• Smart campaign logic (combining triggers and filters)
• Reporting
• Nurture programs
• Lead scoring

I hope you are familiar with these concepts. It’s important that we strengthen our understanding of these areas to avoid any confusion.

I will share questions in my upcoming posts, which should be helpful.

If you have any questions, please feel free to post them here.

thanks,
Vaitheshwari Selvam

[Kristof]

Hi All,

hope everyone is doing well.

While preparing for the Architect exam, so far, I have a gathered a few questions below that I need more clarity about:

1. Does the exam also covers custom objects and/or custom activities, or not really?

2.  How broad our knowledge needs to be regarding APIs? I assume it is mainly about REST API, but how extensive our knowledge/experience needs to be here? Any examples?

3. I'm wondering how Marketo is actually able to track revenue model performance (stages) by account in the RCE? It is not that clear to me how Marketo recognizes and differentiates accounts compared to just people in its database.

4. Can we get any example/sample questions on this thread, apart from what is officially available in the practice test?

Happy to hear your thoughts!

[gergana]

Hi @vaitheshwari_s ,

Thank you for your warm introduction and for sharing valuable insights about the Business Practitioner exam. 

I wanted to point out a small error in the thread's focus. We are all here to prepare for the Adobe Marketo Engage Architect Master (AD0-E560) certification. While some of us, including myself, are also preparing for the Business Practitioner exam, this thread should be dedicated to the Architect certification.

Thank you for your understanding, and we are looking forward for your guidance.

[Kristof]

Hi All,

since yesterday Adobe pages with exam prep guides aren't working for me (screen below). Is anyone else facing this issue as well?

@Jon_Chen 

[Svetlana]

Hi Kristof,

the same here 

[Jon_Chen]

HI @Svetlana @Kristof 

We had an issue with the URLs breaking after the exam content was updated. Please access the below links for your Exam Prep Guides moving forward.

Adobe Marketo Engage (AD0-E555)	https://app.rockinfo.com/courses/247
Adobe Marketo Engage Business Practitioner  (AD0-E559)	https://app.rockinfo.com/courses/144
Adobe Marketo Engage Architect (AD0-E560)	https://app.rockinfo.com/courses/248

We will be setting up redirects for the broken links shortly.

[Kristof]

Perfect, thanks @Jon_Chen!  😃

[Svetlana]

Hi all,

I've just finished first chapter in Examp prep guide - but i don't have access to the video here  https://nation.marketo.com/t5/champion-program-blogs/marketo-merging-or-migration-what-it-takes-to-m...

@Kristof @gergana @Niharika @Kumaresh1 @Jon_Chen 

Do you have the same issue?

[vaitheshwari_s]

Hi all, @Svetlana @Kristof @gergana @Kumaresh1@GautamKK @saurabhmce @sam_berger 

Please fill out the form below for the 50% certification exam voucher asap.
https://forms.office.com/r/M0QZUCbAKG 


@GautamKK @saurabhmce @sam_berger 

Please reply to this thread with your answers in next couple of hours.

Question 1:
Which of the following CRM systems can Marketo sync with natively?
A. SAP CRM
B. Oracle CRM
C. Salesforce CRM
D. Microsoft Dynamics CRM

Question 2:
What is the primary benefit of integrating Marketo with a CRM system?
A. Streamlining email marketing campaigns
B. Automating lead scoring and nurturing
C. Enhancing reporting and analytics capabilities
D. Improving social media integration

Question 3:
How does Marketo handle bi-directional sync with CRM systems?
A. By syncing all lead and contact data automatically
B. By allowing manual data sync on a scheduled basis
C. By syncing only campaign-related data
D. By syncing data based on specific field mappings and rules

Question 4:
In a Marketo-CRM integration, what is typically used to match leads and contacts between systems?
A. Email address
B. First name and last name
C. Phone number
D. Lead ID

Question 5:
What does the term "opportunity sync" refer to in Marketo's CRM integration?
A. Syncing contacts with sales opportunities in CRM
B. Syncing email campaigns related to opportunities
C. Syncing opportunity data to update lead statuses
D. Syncing closed-won opportunities back to Marketo for reporting

------------------------------------------------------------------------------------------------------------------

1. Which of the following reports in Marketo provides a summary of email performance including open rates, click rates, and bounce rates?

A. Program Performance Report
B. Email Performance Report
C. Engagement Stream Performance Report
D. Lead Performance Report

2. In Marketo, what is the purpose of the Revenue Cycle Modeler?

A. To track email deliverability rates
B. To visualize and analyze the stages of a lead's lifecycle
C. To generate reports on website traffic
D. To create A/B test reports for landing pages

3. What information is typically included in Marketo's Audit Trail?

A. Changes to lead data and user login attempts
B. Click-through rates for email campaigns
C. Engagement scores for leads
D. Heatmaps of website visitor activity

4. How can the Audit Trail feature in Marketo help in compliance and security management?

A. By providing real-time notifications of email bounces
B. By logging detailed records of changes made by users to the system
C. By tracking the success rates of marketing campaigns
D. By monitoring social media interactions of leads

5. Which feature in Marketo allows users to automatically assign leads to specific sales representatives based on predefined criteria?
A. Lead Scoring
B. Smart Campaigns
C. Lead Routing
D. Engagement Programs

[vaitheshwari_s]

Hi all, @Svetlana @gergana @Kristof @Kumaresh1 @GautamKK @saurabhmce @sam_berger ,

As we come to the end of this program, I want to express my gratitude for your exceptional contributions. Keep up your learning journey towards a successful career.

I hope you all have applied for your exam vouchers. Please remember to schedule your exam as soon as you receive your voucher, as it will expire in a month.
Thank you once again!

Wishing you all the best,
Vaitheshwari selvam

[gergana]

Hi @vaitheshwari_s ,

thank you for you support in this thread. The next step is the exam, so good luck to all of the fellow marketo enthusiasts here 🙂

Could you please provide feedback on the correct answers to the quizzes you posted? I'm particularly interested in Question 4:

In a Marketo-CRM integration, what is typically used to match leads and contacts between systems?

A. Email address

B. First name and last name

C. Phone number

D. Lead ID

I noticed we gave different answers for this question, so I'd appreciate clarification on the correct response.

Thank you for your help!

[Kristof]

Thanks @vaitheshwari_s 

Just filled out the form.

Here are my answers:

1 - C D
2 - C
3 - D
4 - A
5 - A incl. D

1 - B but also C
2 - B
3 - A
4 - B
5 - C via B 😉

[vaitheshwari_s]

Great, thank you. I appreciate your active engagement to this program 😊.
All the best,
Vaithesh

[Kristof]

Hi @Svetlana, this video was available last week and now it says that there is an error loading it. 

But no regrets here really, as this was just a general discussion, not really helpful or informative, to be honest...

Check "marketo migration" on YT, and you will find much better and more practical at least 2-3 webinar recording there 😉

Check this: one | two | three | four

[Kristof]

Hi guys,

it's almost the end of the 1st week and we haven't heard from @vaitheshwari on this thread, or am I missing something?

Will we be receiving any content or guidance here?

@Jon_Chen 

Thanks

[Jon_Chen]

Hi @Kristof,

Thanks for your question. I have reached out to Vaitheshwari for input. It may be that she does not have the bandwidth to continue as a mentor in this program. If she does not respond in the coming days, I will remap all the aspirants in this thread to other mentors. Appreciate your understanding and patience!

[Kristof]

Great, thanks @Jon_Chen ✌️

[Svetlana]

Hi All,

Nice to meet you here! My name is Sveta - I'm very happy to join this program. I have around 5 years of experience with Marketo, and I've never started the instance from the scratch - so i would love to deep dive in Architect Master knowledge and exam. My current role as Marketing Automation Manager is about aligning S&M functions and driving high-quality & easy to find leads.

I passed Practitioner & Expert exam levels 1,5 hears ago, and now I think i'm ready to grow 🙂 

Looking forward to learn form @vaitheshwari and all the peers here!

All the best,

Sveta