🗣️ [Mentor Ryan Laushway] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Ryan Laushway (@ryshgs) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Ryan

Senior Consultant @ Slalom | Adobe Certified Master - Adobe Marketo Engage Architect (MCSA) x2 | Adobe Certified Expert-Marketo Engage Business Practitioner (MCE) x3 | Vancouver, Canada | 8+ years of experience in designing, implementing, and optimizing automation strategies. | Experience in Financial Services, Healthcare, Software and Manufacturing Industries

Aspirants mapped to @ryshgs 

1. @Shyamanjan 
2. @saurabhmce 
3. Ujjawal Kumar Maneriya
4. @jasmin10 
5. DJ Howard
6. @BhaskarNaik 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Ryabn, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Ryan and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[ryshgs]

@Shyamanjan  @saurabhmce @ujjawalmaneriya @jasmin10 @djhoward @BhaskarNaik 

Reminder last chance to get your 50% off an exam voucher (fill out this form by June 21st, 2024)  

We are in our final week (Week 4) so we will be covering Reporting, which is 4% of the exam. Please take 1 hour to review this week's content, as there is another weekly quiz coming.  

Next week during week 5 will be your opportunity to take the Marketo Offical Practice Exam, along with a Practice Quiz I will create. 

Once you have taken the practice tests, I would recommend you book your exam so you can hold yourself accountable and take a stab at passing the real exam. 

Let's get certified! 

Ryan

[ryshgs]

Sharing the week 4 quiz early, so go ahead and take it when you are ready.

Week 4 Quiz 

1. Which of the following report types in Marketo is best suited for analyzing the effectiveness of email campaigns by providing metrics such as open rates, click-through rates, and unsubscribes? 

1. Lead Performance Report 
2. Program Performance Report
3. Email Performance Report
4. Opportunity Influence Analyzer 

2. Which feature of Revenue Explorer helps in comparing the performance of multiple email campaigns? 

1. Multi-campaign automation. 
2. Email performance benchmarking. 
3. Real-time email delivery tracking. 
4. Cross-campaign engagement tracking. 

 3. True or False – You can segment an email performance report with up to 3 segmentations?

4. True or False – If you unapprove your lifecycle model in Marketo, all of your people are removed from the model, and their history in the model is deleted. 

5. Which of the following is an example use case for creating a custom metric in Revenue Explorer? 

1. To automate the sending of emails based on lead scoring. 
2. To track the number of unique leads generated from a specific email campaign and calculate the conversion rate from email clicks to closed deals. 
3. To measure the engagement levels of different email subject lines and their impact on conversion rates. 
4. To evaluate the effectiveness of different email send times in relation to lead generation and conversion. 

[djhoward]

Hi @ryshgs ,

Thanks for sharing the week 4 quiz early. Although I missed the early post, responding with my answers below:

1. C. Email performance report

2. D. Cross campaign engagement tracking

3. True

4. True

5. B. To track the number of unique leads generated from a specific email campaign and calculate the conversion rate from email clicks to closed deals. 

[ryshgs]

Great job all were correct except #3.

3) Incorrect - You can only use two segmentation. "Choose one or two segmentations to use for grouping your report. Click Apply." https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/personalization/segmentation-a...!

[ryshgs]

Week 5

Take the Marketo Offical Practice Exam, along with a longer practice quiz I created. 

Once you have taken the practice tests, post your results and we can discuss any questions you might have. 

Once you are ready go ahead and book the actual test.

Good luck!

Ryan 

[ryshgs]

Hi all,

@ujjawalmaneriya @djhoward @jasmin10 @Shyamanjan

Our time together has come to a close, I will no longer be monitoring this thread. Please be aware that the exam vouchers have a 1-month expiration. However, this thread will remain accessible, so the wealth of knowledge and insights you all have shared will continue to be available for future Community visitors.

Thank you for your time and effort!

Ryan

[djhoward]

Thank you Ryan! I am scheduling my exam for mid-July to have more time to review a couple of topics, but your help throughout this has been great!

[ryshgs]

@djhoward @ujjawalmaneriya @jasmin10 @Shyamanjan 

[ujjawalmaneriya]

Hi @ryshgs , 

Thanks for sharing the practice quiz. I have received 41 in this quiz and got 36 in practice exam. Also, gone through communication of other mentors and feeling confident towards real exam.

Thanks

Ujjawal Kumar Maneriya

[ryshgs]

Thats great, if you feel comfortable I'd recommend taking the exam from Adobe. Let us know how it goes!

[ujjawalmaneriya]

Thanks @ryshgs , I need to work on few more topic after that i will attend this exam by the mid or end of july 2024.

[jasmin10]

Hi Ryan,

Here are the Week 4 answers

1) Email Performance Report

2)Cross-campaign engagement tracking

3) True

4) False

5)To track the number of unique leads generated from a specific email campaign and calculate the conversion rate from email clicks to closed deals. 

Thanks,

Jasmin Saji

[ryshgs]

good job, here are your results.

1) Correct - Email Performance Report

2) Correct - Cross-campaign engagement tracking

3) Incorrect - You can only use two segmentation. "Choose one or two segmentations to use for grouping your report. Click Apply." https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/personalization/segmentation-a...!

4) Incorrect - "If you unapprove your model all of your people are removed from the model, and their history in the model is deleted!" https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/reporting/revenue-cycle-analyt...

5) Correct - To track the number of unique leads generated from a specific email campaign and calculate the conversion rate from email clicks to closed deals. 

[Shyamanjan]

HI @ryshgs ,

1. - C

2.-  C

3. -TRUE

4. -FALSE

5. -C

[ryshgs]

I would recommend going back and reviewing the content again.

1. Correct - C Email Performance Report 

2. Incorrect - D Cross-campaign engagement tracking. 

3. Incorrect - You can only use two segmentation. "Choose one or two segmentations to use for grouping your report. Click Apply." https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/personalization/segmentation-a...

4) Incorrect - "If you unapprove your model all of your people are removed from the model, and their history in the model is deleted!" https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/reporting/revenue-cycle-analyt...

5) Incorrect - To track the number of unique leads generated from a specific email campaign and calculate the conversion rate from email clicks to closed deals. 

[ujjawalmaneriya]

Hi @ryshgs ,

Thanks for the week 4 questions. I have shared my answers below:

1. Email Performance Report
2. Cross-campaign engagement tracking.
3. True
4. False
5. To track the number of unique leads generated from a specific email campaign and calculate the conversion rate from email clicks to closed deals.

Thanks

Ujjawal Maneriya

[ryshgs]

good job

1) Correct - Email Performance Report

2) Correct - Cross-campaign engagement tracking

3) Incorrect - You can only use two segmentation. "Choose one or two segmentations to use for grouping your report. Click Apply." https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/personalization/segmentation-a...!

4) Incorrect - "If you unapprove your model all of your people are removed from the model, and their history in the model is deleted!" https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/reporting/revenue-cycle-analyt...

5) Correct - To track the number of unique leads generated from a specific email campaign and calculate the conversion rate from email clicks to closed deals. 

[Shyamanjan]

Hi @ryshgs ,

Here are my responses:

Week-2

1 -A

2 - True

3 -D

4 - B & C

5 - A,D

Week-3

1-1

2-B

3-B

4-C

5-B

[ryshgs]

Thanks for catching up and good job, here are your results.

Week-2

1 . Correct - a. Lead/Person, System, Program 

2. Correct - True

3. Correct - d. There is no way to achieve this 

4. Correct - B & C

5. Correct - A,D

Week-3

1.Correct - a. Create a smart campaign to trigger off a new record being created from this source and convert the abbreviated Country value to non-abbreviated value 

2. Correct - b. Setting up automated Smart Campaigns to identify and correct incomplete or incorrect lead data. 

3. Correct - b. Program Status date is retained for over 25 months, but data for emails delivered is only retained for 90 days 

4. Correct - c. A lead fills out a high-value form, such as a demo request.

5. Correct - b. Buyer personas and their respective behaviors 

[ryshgs]

@Shyamanjan @saurabhmce @ujjawalmaneriya @jasmin10 @djhoward  @BhaskarNaik 

We are over halfway there! I hope you are staying on top of the readings and thank you for completing the weekly quizzes. I want everyone who is actively participating to be certified by the end of this month together. 

Here is a link to get 50% off an exam voucher (fill out this form by June 21st, 2024) 

We are now in Week 3 so we will be covering Lead and Data Management, which is 22% of the exam. Please take 2-3 hours to review this week's content, as there is another weekly quiz coming. 

Please use this new link to the study guide as it has been updated. https://app.rockinfo.com/courses/144 

If you have any questions while reviewing the content or on the quiz, please post in the thread and tag me so I can review and respond. 

Let's get certified! 

Ryan