🗣️ [Mentor Nehansh Jain] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Nehansh Jain (@Nehansh) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Nehansh:

Marketo Architect with experience in the B2B as well as B2C verticals across industries. Highly experienced with working on OOTB as well as custom integrations, REST API, Velocity Scripting and Cloud Services. Helping global clients optimize their instance as well as business strategies through Marketo and other innovative solutions. Having a knack for swiftly mastering new technologies and platforms, exploring new releases and features. Organization's key contributor to knowledge sharing initiatives and technical demonstrations. With a background in Computer Science Engineering, holding both a degree and diploma, providing a solid foundation for navigating complex Martech implementations.  

Aspirants mapped to @Nehansh 

1. @birbalnegi 
2. @suanntan 
3. @MMoseley 
4. @ncnishant4 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Nehansh, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Nehansh and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[Nehansh]

Quiz Time
Hi All @MMoseley @suanntan @ncnishant4 @birbalnegi
It's time for our Week 2 quiz. This quiz is there to assess your knowledge on the items covered under Section 2.

Question: A marketer imports 1000 records into a static list (these records do not exist in the database), this static list is used to send emails. But the number of qualified records shows as only 800. Why does the other 200 not show in the qualified audience rather in blocked

1. Email addresses are invalid
2. Communication Limits exceeded
3. Durable Unsubscribe
4. Program status was not changed to success at the time of list import

Additional question: A new webhook was created in Marketo to enrich records, this webhook was then called in an existing nightly smart campaign but the end result was unsuccessful. What issue the user must have faced? How can this be handled in marketo?

Please make sure to respond to this question, your answers can get you up to 100% off Marketo Exam Voucher.
Remember that every post / like / comment you make in your contextual thread helps increase your chance to be recognised by your Mentor and win exclusive Adobe swag! 

[Nehansh]

Hi @suanntan @birbalnegi @MMoseley 
I appreciate you taking time to attempt the quiz. 
All of you have correctly answered the webhook question. Webhooks can only be called in trigger campaigns, thought there is a trick which can be used to run a batch process in turn calling a webhook. Let me know if you guys would like to know more on that.

I wanted to give you guys a taste of how tricky the MCE exam questions can be.
Now coming to Q1, the correct answer is Durable Unsubscribe. Out of the 1000 records, 200 were showing in the blocked rather than the qualified audience that means these 200 records are either unsubscribed, email invalid or marketing suspended. So in context of this question, these records have just been created in marketo and were not present earlier hence the email invalid and marketing suspended is out of the picture. Also Communication Limits is a valid option only if the emails did not get sent upon running the campaign rather than showing in the blocked audience.

When a record is unsubscribed in marketo, Marketo stores that email in a table behind the scenes. Even if the record gets deleted from the database, it stays in that table. Upon creation of a new record if the same email address is present then marketo automatically marks that as unsubscribed.
Activity Log screenshot for your reference:

Refer to this doc for more details: Durable Unsubscribe | Adobe Marketo Engage

[suanntan]

Ohh thank you for explaining that, @Nehansh . It makes sense that Email Invalid is dependent upon Marketo knowing the email address prior to importing. I'm a little confused how Communication Limits could be a valid answer. Thinking out loud.. is my thinking below correct?

If the campaign runs and the email did not get sent to the 200 records, then they may have met their Communication Limits. If the campaign has YET to run and 200 records are blocked, it is likely due to Durable Unsubscribe since Marketo checks against its internal ledger. 

[Nehansh]

Yes @suanntan, your understanding around durable unsubscribe is correct. Let me clarify the other 2 below:
Email Invalid: This field is checked only after marketo has tried to send an email to a particular records and got Hard Bounced with a certain reason. In that case marketo marks the record as Email Invalid stating that this record shall not be marketed again due to presence of invalid email.
Communication Limits: Communication Limits also apply once you have run a particular campaign as the record will not receive an email.
As in the above question it was specifically mentioned that these records have just been imported into a list and before sending out the first email the given numbers show under qualified and blocked.  For instance, if the question was formualted to say that after running a smart campaign only 1800 of these records were sent emails out of the 2000 records in the static list, in that case both email invalid and communication limits are valid options.

Hope this explanation helps others too. @MMoseley @birbalnegi 

[suanntan]

Yes, it does help a lot. Thank you!

[MMoseley]

Question: A marketer imports 1000 records into a static list (these records do not exist in the database), this static list is used to send emails. But the number of qualified records shows as only 800. Why does the other 200 not show in the qualified audience rather in blocked

1. Email addresses are invalid

Additional question: A new webhook was created in Marketo to enrich records, this webhook was then called in an existing nightly smart campaign but the end result was unsuccessful. What issue the user must have faced? How can this be handled in marketo?

You said 'existing nightly smart campaign', which would make this a batch campaign and webhooks are only valid in trigger campaigns. This campaign would need to be reconfigured as a trigger campaign for the webhook to function.

[birbalnegi]

1. Email addresses are invalid

The webhook functions exclusively with trigger campaigns, so any data enrichment without using trigger campaigns will not be successful.    

[suanntan]

Question: A marketer imports 1000 records into a static list (these records do not exist in the database), this static list is used to send emails. But the number of qualified records shows as only 800. Why does the other 200 not show in the qualified audience rather in blocked

1. Email addresses are invalid. Other options would be dependent upon Marketo already knowing those records.

Additional question: A new webhook was created in Marketo to enrich records, this webhook was then called in an existing nightly smart campaign but the end result was unsuccessful. What issue the user must have faced? How can this be handled in marketo?

- Since Webhooks can only be used in trigger campaigns, my first assumption is that the existing nightly smart campaign is not a triggered campaign and the flow logics were conflicting with each other. A new triggered campaign will need to be created. 

[Nehansh]

Hi @suanntan @MMoseley @ncnishant14 @birbalnegi 

As we have entered Week 2 of the Mentorship Program, Let's start with the Section 2 of your Exam Prep Guide.
 

Section 2: Marketing Activities/Campaign Management

• Demonstrate an understanding of Smart Campaigns, logic, constraints, and flow steps
• Interpret the relationship between programs, channels, tags, and period cost
• Demonstrate/apply the correct configuration to Engagement Programs
• Give examples of usage for different types of tokens
• Summarize the utility of Webhooks in Marketo and how they are used
• Identify and apply the appropriate use of the PMCF
• Explain the benefits of Global Assets and how to use them
• Demonstrate the capabilities of forms
• Perform and analyze an A/B test strategy
• Identify where a program or asset has been referenced with ‘Used By’
• Troubleshoot communication limits
• Use Webinar provider information in an event program

I find this section of the exam to be the most crucial yet the easiest one as it tests your hands-on knowledge and experience of performing day to day activities in Marketo. Expect questions where you have been given a situation and you need to find the best option to accomplish it(similar to Q1 of Week 1 quiz) and troubleshooting questions where you are required to find out the root cause of the given issue. Make sure to try and implement stuff related to each topics mentioned above.

Here is a resource which I thought would be helpful for everyone: https://nation.marketo.com/t5/marketo-whisperer-blogs/marketo-new-user-self-guided-learning-path/bc-...
 

Feel free to drop your queries in the thread. I'll be closely monitoring this thread and try my best to help resolve them.

Make sure to like this post as a sign of acknowledgement.

[suanntan]

Hi @Nehansh , thank you for sharing this week's module. 

When we are determining Period costs, is it standard to also include internal costs associated with creating the program? For instance, copywriting, legal reviews, design, etc., of employees within the company (not external vendors, purchases, etc.)

[Nehansh]

Hi @suanntan,
This is an interesting question. It depends on preference and how the costing is calculated within an organisation.
From my understanding, i would not include internal costs as period cost is more to do with specific cost incurred for that particular program/marketing campaign. e.g. Period cost includes event expenses like: booking slot at a hotel, travelling, food etc. Your Internal costs are cost for the company but not directly cost incurred explicitly for that program. As you asked for the cost of internal employees, we generally do not count that within the period cost.
But if you have a use case and everyone in the organisation is aligned on how to split the costs and make the revenue analytics work, then why not.
Let me know if that makes sense.

Would appreciate if anyone else wants to add their views on this topic. @MMoseley @birbalnegi @ncnishant14 

[suanntan]

Thank you! I agree it depends on what the company would like to report on. I do find that in my organization, we have never had a use case to include external costs (we use a third party for events). Hence, to get a baseline for "cost" per say, we include internal time spent creating the program and email asset.

Just curious what was standard. And yes, would love thoughts and opinions from others

[Nehansh]

Quiz Time
Hi All @MMoseley @suanntan @ncnishant4 @birbalnegi
It's time for our Week 1 quiz. This quiz is there to assess your knowledge on the items covered under Section 1.

Question: You have a new team on-boarded which requires access to Marketo APIs, what is the best way to give them access? (Select any one)
a. Create an Admin user for this purpose. 
b. Create an API only user role and associate it to a web service. 
c. Create an API only user role, create an API user and assign them the API only user role.
d. Create an API user and assign them admin role.

Additional Question: Which section/tab under Marketo would provide you the credentials to be used for this API User once created?

Please make sure to respond to this question, your answers can get you up to 100% off Marketo Exam Voucher.
Remember that every post / like / comment you make in your contextual thread helps increase your chance to be recognised by your Mentor and win exclusive Adobe swag! 

[birbalnegi]

C. Create an API only user role, create an API user and assign them the API only user role.

Credentials can be found under the Admin > LaunchPoint menu by selecting the custom service, and clicking View Details.

[Nehansh]

Correct!

[Nehansh]

Great Work @MMoseley @suanntan @ncnishant14!!
Looks like all of you are all well versed with the Section 1. Time to move on to the next one.

[ncnishant14]

 c. Create an API only user role, create an API user and assign them the API only user role.

1.Go to the Admin area.

2.Click Users & Roles.

3.Click Invite New User.

4.Enter an Email, First Name, and Last Name for the API only user. Click Next.

5.Select the API Only role and check the API Only checkbox. Click Next.

6.Click Send.

And for the additional question, the credentials for the API User created in Marketo can typically be found in the "Admin"

[suanntan]

Question: You have a new team on-boarded which requires access to Marketo APIs, what is the best way to give them access? (Select any one)

Answer: c. Create an API only user role, create an API user and assign them the API only user role.

Additional Question: Which section/tab under Marketo would provide you the credentials to be used for this API User once created?

Answer: With "LaunchPoint", found under "Integration" on the "Admin" tab.

[MMoseley]

C. Create an API only user role, create an API user and assign them the API only user role.

Admin > LaunchPoint

[Nehansh]

Hi @ncnishant4 @suanntan @MMoseley @birbalnegi 
I have mailed Jon and Nimasha regarding the exam prep guide issue, will keep you guys posted as soon as i get some update.
Meanwhile please go through the below topics from Marketo Product docs and community discussions:

Section 1: Administration and Maintenance (12%)

• Determine mapping process between Marketo and CRM 
• Identify what happened to an asset using the Audit Trail 
• Recognize differences between users and roles 
• Given a scenario, identify the best fit for using workspace and partitions 
• Identify CRM platforms with native Marketo synchronization
• Given a scenario, locate where information is referenced

I am postponing the Week 1 quiz till all of you have access to the Exam Prep Guide. Make sure you continue your learning from other resources and post your queries here. Make sure to proactively check this thread, else these weeks will fly by in no-time. 

Edit: Here are some product docs which align with Section 1
Understanding the Salesforce Sync | Adobe Marketo Engage
Audit Trail Overview | Adobe Marketo Engage
Managing User Roles and Permissions | Adobe Marketo Engage
Understanding Workspaces and Person Partitions | Adobe Marketo Engage

[Nehansh]

Hi All,
Found a new link: try this one.
https://app.rockinfo.com/courses/144#_blank

Let me know if this works.
@MMoseley @suanntan @ncnishant4 @birbalnegi