🗣️ [Mentor Melina Chan] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Melina Chan (@mechan) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Melina:

Head of Marketing Automation, South East Asia
IDP Education Ltd

Melina is an Adobe Certified Master - Adobe Marketo Engage Architect with more than 26 years in marketing in APAC, crafting data-driven marketing platforms in organisation to reach their revenue growth through customer lifecycle and marketing nudges. As a Subject Matter Expert in the Adobe DX Certification Community, she has been involved in developing Marketo certification questions for all 3 levels with SME badges since 2018. 

Aspirants mapped to @mechan 

1. @monicabrv 
2. @cbrigeman 
3. @Danielle_Hynes 
4. @dseide101 
5. @akhilamall 
6. @Harsh-297 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Melina, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Melina and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[mechan]

Bye for now 👋

Thank you all aspirants for the journey with me in the last 4 weeks!

1. @monicabrv 
2. @cbrigeman 
3. @Danielle_Hynes 
4. @akhilamall 
5. @Harsh-297 

I hope you all have submitted the form for the 50% voucher - for those who have done so, please note that the vouchers will be sent by this Friday 28th June EOD and it will expire 1 month from the date that has been issued.

Best of luck to all your upcoming certifications.

If there is anything else that I can help you with, you are always welcome to drop me a note!

Cheers!

Melina

[Harsh-297]

Happy Monday 👋 @mechan ,

Thank you for all the information and for guiding us through this process. I appreciate all your help and support.

Regards
Har**bleep**

[Danielle_Hynes]

Hi @mechan and fellow aspirants! 

I'm Danielle, joining from Canada 🇨🇦 

I'm fairly new to Marketo, and began exploring the platform early this year. I'm looking forward to learning more about all of Marketo's capabilities, and becoming more proficient with delivering a variety of campaigns. I'm working towards writing the certification exam this year – I'm very excited to learn from everyone here!

Best,

Danielle

[mechan]

@Danielle_Hynes  Warm Welcome!
Great to hear from you in Canada!
So one of the first few steps towards the certification is understanding what the section requires and if you have any questions or need to clarify anything on this.

I wanted to ask if there are any areas that you might have questions on the following?

• (Section 1) Building and Managing Programs
• Identify when to use each of the 4 program types.
• Identify why/when to use the Event Program.
• Identify why/when to use the Default Program.
• Identify the special features of Engagement Program.
• Identify the special features of Email Program.
• Recognize what can be cloned.
• Identify the benefits of custom tags.
• Identify the purpose of channels.
• Describe the importance of period costs.
• Recognize the concept of using person scoring.
• Understand communication limits.
• Recognize program membership and acquisition.
• Understand customer communication preferences.
• Apply best practices for review prior to launch.
  
  If there is please let me know and I am happy to help!
  I will post the 2nd quiz tomorrow.
  
  Cheers!
  Melina

[mechan]

Hello Aspirants - 

1. @monicabrv 
2. @cbrigeman 
3. @Danielle_Hynes 
4. @dseide101 
5. @akhilamall 
6. @Harsh-297 
   
   

🚀Let's rock on with the ⌛ schedule for the next 4 weeks and 4 key areas that you need to be familiar with on Marketo and definitely it's very helpful with your 🎓certification goals. As I have written 📚 exam questions for this certification since 2018, I highly recommend that everyone get familiar with this

• 📅Week of May 27: (Section 1) Building and Managing Programs (39%)
• 📅Week of June 3: (Section 2) Building Assets (19%)
• 📅Week of June 10: (Section 3) Defining and Targeting Audiences  (33%)
• 📅Week of June 17: (Section 4) Analyzing and Building Reports (9%)

I will be providing a quiz every Friday SG time so that you all can have the weekend to go through and I am also happy to answer any questions you may have.

[I think there could be an error only on in the current  certification 🗎 guide AME Professional Exam Prep Guide (requires login) that I have feedback to @Jon_Chen so in the meantime, please refer to this instead]

And now on to the first section

• 📅Week of May 27: (Section 1) Building and Managing Programs
• Identify when to use each of the 4 program types.
• Identify why/when to use the Event Program.
• Identify why/when to use the Default Program.
• Identify the special features of Engagement Program.
• Identify the special features of Email Program.
• Recognize what can be cloned.
• Identify the benefits of custom tags.
• Identify the purpose of channels.
• Describe the importance of period costs.
• Recognize the concept of using person scoring.
• Understand communication limits.
• Recognize program membership and acquisition.
• Understand customer communication preferences.
• Apply best practices for review prior to launch.

@monicabrv this is a good start as this is a key area for you to structure your learning & @Harsh-297 this could be a good revision for you! Looking forward to question time before I post the Quiz on Friday!

[mechan]

Hello all 😀 - this is the last week for the quiz 🎲

1. @monicabrv 
2. @cbrigeman 
3. @Danielle_Hynes  
4. @akhilamall 
5. @Harsh-297 

Week of June 17: (Section 4) Analyzing and Building Reports (9%)

• Explain the standard Adobe Marketo Engage reports and when they should be used (Email Link Performance, Email Performance, Landing Page Performance, People Performance, Program Performance, Web Page Activity, and so on)
• Comprehend Dashboard information and metrics (Email Program Dashboard, Engagement Program Dashboard)
• Comprehend Email Insights metrics

This section is the easiest as there are only perhaps up to 3 questions in this category.

So I am going to do a screenshot reference for the quiz on Thursday.

On another note, if you are keen for a 50% voucher for the Marketo certification exam,  please fill in the form here:
https://forms.office.com/r/M0QZUCbAKG. 

As usual, if you have any questions, I am happy to answer them.

[mechan]

Hello all 👋
This is the last quiz so I am posting it a little early but if you need more time to reply I can still respond to any queries next week.

1. @monicabrv 
2. @cbrigeman 
3. @Danielle_Hynes  
4. @akhilamall 
5. @Harsh-297 
   
   

Quiz 4: Email Insights
With reference to the following screenshot for email insights, what can you understand regarding the click to open rate?

A. Click to open rate has improved based upon emails sent this month vs last month

B. Click to open rate has decreased, based upon emails sent last month vs the same time last year

C. Click to open rate has remained the same, based upon emails sent last month vs the same time last year

I hope everyone has been using their email insights for both analytics and send functions.

Thanks

Melina

[Harsh-297]

Hi @mechan  👋 Happy Friday 

I didn't got the chance the use Email Insights, but according to image I believe the Answer would be B. Click to open rate has decreased, based upon emails sent last month vs the same time last year.

[mechan]

@Harsh-297 

Well done! 👏

Yes that is right!

Email insights is a great too to have an overview of how campaigns are performing.

You might like to find out more here
https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/reporting/email-insights/email...

Have a great weekend!

[mechan]

Hello all!

1. @monicabrv 
2. @cbrigeman 
3. @Danielle_Hynes  
4. @akhilamall 
5. @Harsh-297 

if you are keen for a 50% voucher for the Marketo certification exam,  please fill in the form here before 21 June!:
https://forms.office.com/r/M0QZUCbAKG. 

Don't miss this out as you can have this half the price for your upcoming certification

Melina

[mechan]

Hello Aspirants - We are now at mid-week mark ⏳ for this program

1. @monicabrv 
2. @cbrigeman 
3. @Danielle_Hynes 
4. @dseide101 
5. @akhilamall 
6. @Harsh-297 

I would like to bring your attention to 3 updates:
1. Please note that there was 📌 an update last week and in the event if you are not able to view the link please refer to this here

• Adobe Marketo Engage Professional (AD0-E555): https://app.rockinfo.com/courses/247  and that the exam objectives have been updated for section 1 https://experienceleague.adobe.com/en/docs/certification/program/technical-certifications/ame/ame-pr...

2. Please continue your engagement as the most engaged aspirant will stand to win 🏆 an adobe Swag that is very attractive

3. Please note 📅 Week of June 10: Section 3: Defining and targeting audiences (33%)

• Create/Modify Smart Lists.
• Understand Smart Campaign flow steps.
• Understand how to schedule and/or activate Smart Campaigns.
• Interpret Smart Campaign results.
• Describe the purpose of a segmentation and its use.
• Identify and navigate the Database.
• Explain how to set privacy settings in Adobe Marketo Engage.
• Differentiate between Smart Lists and Static Lists.
• Define system Smart Lists.
• Compare and contrast the different types of Smart Campaigns.
• Understand how Smart Campaign triggers and filters work.
• Differentiate the different list imports.

Have you tried out any creating your own smart list or are the smart list inherited or set up by others? These points above help you to understand the more especially, smart list, static list and segmentation.

Happy to answer any questions or provide examples to any of the above? Just drop me a note and looking forward to hear from you!

Thanks

Melina

[mechan]

Happy Friday 😀

1. @monicabrv 
2. @cbrigeman 
3. @Danielle_Hynes 
4. @akhilamall 
5. @Harsh-297 

and it's Quiz time ⏲ again!

An organization wants to personalize the emails based upon  the 4 types of product interest that was captured when customers were submitting an enquiry form. What is the most efficient way to personalize the emails?
1. Create 4 smart lists for each product interest and set up 4 smart campaigns with 4 different emails for each smart list

2. Create 4 smart list for each product interest and set up 1 smart campaign and use the add choice filter for the 4 different emails

3. Create a segmentation with 4 product interests and 1 default. Set up 1 smart campaign and 1 email using dynamic content for product interest segment

4. Create a segmentation with 3 product interest and 1 default. Set up 1 smart campaign and 1 email using dynamic content for product interest segment

Look forward to your participation! 💃🕺

[Danielle_Hynes]

Hi Melina,

Apologies for the delay in submitting my answer!

Option 3 is the most efficient way to personalize the emails in this scenario – creating a segmentation with 4 product interests and 1 default, and setting up 1 smart campaign and 1 email using dynamic content for product interest segment.

Cheers, 

Danielle

[mechan]

Well done! 👏@Danielle_Hynes 

I hope you have attempted the segmentation prior, if not this is a good reference for you
https://nation.marketo.com/t5/product-blogs/marketo-success-series-segmentation/ba-p/304969

Cheers!

Melina

[Harsh-297]

 Hi @mechan ,
Apologies for the delay in answer.

The Correct answer would be 3. Create a segmentation with 4 product interests and 1 default. Set up 1 smart campaign and 1 email using dynamic content for product interest segment. 

As Dynamic content takes the Personalization of the email to next step and the segmentation is required for that purpose.

[mechan]

Rightly said @Harsh-297  👏

I hope you have worked on the segmentation prior, if not this is a good reference for you
https://nation.marketo.com/t5/product-blogs/marketo-success-series-segmentation/ba-p/304969

Cheers!

Melina

[Harsh-297]

Thank you @mechan for the Segmentation post. It really helps to see the in Segmentation explained in such detail.

[cbrigeman]

Hi Melina! I don't have much experience with segmentation, but I'm going to take a chance anyway and guess that the answer is 

3. Create a segmentation with 4 product interests and 1 default. Set up 1 smart campaign and 1 email using dynamic content for product interest segment

[mechan]

👏Well done! That is the right answer!!

The basics of segmentation will be tested. And it's most important to note that the segmentation has to be approved before the dynamic content can be used

https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/personalization/segmentation-a...

[Harsh-297]

Hi @mechan  👋,

I have a query regarding the List upload in Marketo.

When we do a list upload the last option that comes in the dialogue box is "List Import Mode"  which contains 2 options Default and Skip new people and updates.

Now as I understand Default is updating every information that is mentioned into the excel CSV and then mapping the fields later on the next page. But for Skip new people and updates, I am little confused as what will happen in this. Can you please guide me on this?