🗣️ [Mentor Liz Medeiros] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Liz Medeiros (@Liz_Medeiros1) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Liz:

Liz brings 20+ years of software, SaaS, and cloud technology experience to her role. She has extensive experience leveraging marketing automation and other marketing technologies to support process and technology transformation, technical integration, and data migration projects.​

She creates and implements solutions combining marketing and sales technology with process, automation, and data governance to deliver value to clients. Her specialties include demand generation programs, customer journey design, lead scoring, alignment with sales initiatives, sales enablement, segmentation strategies, and nurture programs.

Aspirants mapped to @Liz_Medeiros1 

1. @Bhanu_Tomer 
2. @Jasmin 
3. @Vikas_jaiswal 
4. @wwidmerjr
5. @Gsr 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Liz, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Liz and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[Vikas_jaiswal]

Hi @Liz_Medeiros1  and fellow Aspirant peers,

I hope this message finds you all well!  My name is Vikas Jaiswal, and I'm excited to join this thread and connect with all of you.

Currently based in Noida, Uttar Pradesh, India, I'm a Marketing Automation Consultant at Adobe India with over 2 years of experience in the field. One of my key areas of focus and passion lies in leveraging Adobe Marketo Engage to drive transformative marketing strategies.

Working with Adobe Marketo Engage has been an exhilarating journey for me. I've had the privilege of exploring its capabilities to enhance customer engagement, streamline workflows, and deliver personalized experiences at scale. The possibilities it offers in revolutionizing marketing automation never fail to inspire me, and I'm always eager to learn and share insights with like-minded professionals.

I'm thrilled to be part of this community and look forward to engaging with you all, sharing experiences, and learning from each other's journeys in the exciting world of marketing automation!

Warm regards,

[Gsr]

Hello @Liz_Medeiros1,

I'm Satish and I'm excited to connect with you and everyone here @Bhanu_Tomer, @Jasmin, @Vikas_jaiswal, and @wwidmerjr.

Based in Bangalore, Karnataka, India, I work as a Marketing Automation Specialist at Model N India with three years of experience in Marketing Automation world . I focus on leveraging Adobe Marketo Engage to drive transformative marketing strategies.

Looking forward to be part of this community and sharing experiences and learning from each of you. Here is my Linkedin Profile - https://www.linkedin.com/in/satish-reddy-679046b7/

Regards,
Satish

[Liz_Medeiros1]

Welcome Satish! Looking forward to interacting here and sharing best practices!
Best,

Liz

[Liz_Medeiros1]

Hi @Vikas_jaiswal  - so awesome to meet you! Fellow Marketo enthusiast here, will be really cool to compare notes 🙂 Is Noida near Delhi? 

Best,

Liz

[Vikas_jaiswal]

Yes it is near Delhi.

Regards,

Vikas

[Liz_Medeiros1]

Hi @Vikas_jaiswal , @Gsr , @Bhanu_Tomer , @Jasmin, @wwidmerjr !

Thank you for joining! I'm so excited to start this journey together. We will primarily focus on preparing for the Marketo Expert exam, but I hope we can also solve real-life use cases. My first Marketo implementation was in 2010 and learned there are many creative ways of setting up Marketo programs. 

During this 1st week let's review Module 1 of the Adobe Marketo Engage Business Practitioner Expert Prep Guide. (login required)*. This should take about 1-2 hours. I will post a quiz on Thursday afternoon (Eastern US time) for you to challenge your knowledge and we can discuss it in the thread. 

If you have any questions while reviewing the content, please post here (and tag me!) 

See you soon,

Liz

*(A colleague pointed out that in the module, there is a broken link to the SFDC Sync. We believe the correct link is https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/crm-sync/salesforce-sync/under...)

[Bhanu_Tomer]

Hi @Liz_Medeiros1 and fellow Aspirants,

I hope everyone is doing great!

My name is Bhanu Tomer, I am a Marketing Automation Specialist at 3 Enrollment Inc., based in Noida, India. With over 3 years of experience working with Marketo, my focus areas include Email Marketing, reporting, database management, and lead scoring.

I am very excited to be here to learn, grow, and collaborate. Connect with me on LinkedIn here.

Best regards,

Bhanu Tomer

[Liz_Medeiros1]

Hi @Vikas_jaiswal , @Gsr , @Bhanu_Tomer , @Jasmin, @wwidmerjr !

It's week 1 quiz time! Test your knowledge from Module 1. Post your answers in the thread. I will post the answer key by Monday morning (Eastern US time). 

Have fun!

Liz

Question 1: 

A Marketo Admin joins a new company and inherits an 8 year old Marketo instance that is synced to Salesforce CRM. This Admin would like to create a data dictionary with Marketo-Salesforce data mappings. What is the best way of doing this? (select 1 answer)

A. Ask IT to provide the documentation they have on file

B. Go to the Admin section, select Field Management, click on the Field Mapping tab and export the list. This list is updated with every sync cycle.

C. Go to the Admin section, select Field Management, click on the Field Management tab, export the list and compare with Salesforce Object Manager exported lists.

D. It is not possible to create a data dictionary from Marketo, as this is a marketing automation platform, not a CDP.

Question 2: 

True or false? Marketo supports all of the following browsers: Google Chrome, Mozilla Firefox, Apple Safari, Microsoft Edge, Microsoft Internet Explorer

A. TRUE

B. FALSE

Question 3:

There was a data security breach and the Marketo Admin is asked to provide information on what lists were exported from Marketo and by which users in the last 7 days. How can the Marketo Admin get this? (select 2 possible correct answers)

A. Go to Admin > Audit Trail > Asset Audit Trail and in filters select Period "Last 7 Days" and Actions: "Export"

B. Go to Admin > Audit Trail > Admin Audit Trail and in filters select Period "Last 7 Days" and Admin Areas: Self Service Flow Steps

C. Go to Admin > Audit Trail > Asset Audit Trail and in filters select Period "Last 7 Days" and Asset Type: "List"

D. Go through Marketing Activities manually and check for new lists created in the last 7 days. The Status tab shows who created the list and when. 

Question 4:

A Marketer has changed jobs within their company and moved from Europe region to North America region. They have Marketing User role and the company uses regional workspaces in Marketo. How can the Admin make sure this Marketer has the right permission in their new job? 

A. The Admin needs to edit the User's workspace. In the Admin area, under Users & Roles, select the user, click Edit User and select the North America workspace under the Marketing User role. 

B. The Admin needs to reset the User's password. In the Admin area, under Users & Roles, select the user and click Reset Password.

C. No change is necessary, the User will be able to access assets for North America region like they did before for Europe.

D. The Admin needs to edit the User's role. In the Admin are, under Users & Roles, select the user, click Edit User and change the role from Marketing User to Standard User. 

[Gsr]

Hi @Liz_Medeiros1 

Thanks for the quiz and here are my answers:
Q1 - C
Q2 - A
Q3 - A, C
Q4 - A

Regards,

Satish