🗣️ [Mentor Erin Pollack] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[JeffHensiek]

Ok Team.

Here's a new question for us.  

We're in the process of rolling out a bunch of individual landing pages for some of our larger clients (I can explain the use case more if you'd like... just trying to stay brief).  These are essentially, "Resources" pages for them with gated content and lead capture.

Currently, each company receives their own co-branded landing page.  What I'd like to do is to build out the overall configuration so that everyone uses just one landing page... and the elements of the page are dynamic based on the URL parameters.

To further explain... this is a little more than dynamic insertion based on Segments or Tokens because many of these people won't be in our system... therefore, the Marketo Munchkin code won't populate, and there's no database for Marketo to refer to regarding a token... these are anonymous visitors.  

So, How do I change content based on the URL parameter?  For example, how do I trigger a logo to be swapped out based on the URL Parameter?

Thoughts from the group?

[laevinsdad]

Hi Jeff. I've only used segmentation to send a basic email that uses segmentation for a specific salesperson's contact info. I basically "borrowed" a field we do not use for my segmentation Smart List and populated it with the salesperson's name. A combined list with customer data and the borrowed field was uploaded.

Now, that being said, would you be able to do something similar? For the Segmentation's Smart List, could you use Company Attribute, "Website"? I'm thinking you could create your segmentation based on "website", then within your email change the logo based on that parameter?

Sorry for the brevity of my response, I am taking a half day off today and trying to wrap up several things at once. I'm curious to have further discussions on this though!

[JeffHensiek]

I do like the train of thinking on this one - using a different field.

I guess, where I'm struggling is that these are anonymous visitors to the site... So, how would I go about being able to reference that field in a person record?

[sadhanaravuri34]

Hi @JeffHensiek 

Just a rough shot here!

How about you consider the country parameter to segment the anonymous visitors? You might probably get to know their location through Web analytics if am not wrong?

You can then publish the dynamic website depending on the country of the recipient?

[JeffHensiek]

@sadhanaravuri34 ,

The country parameter... I like the brainstorming.  So, thank you for your thoughts here.

I think I'm still a little stuck on how to reference the parameter.  The person isn't in Marketo (so, no field value to reference for dynamic segmentation).

So, how would you build it out?  Could you share with me the step-by-step?

[laevinsdad]

Hello everyone. Are we supposed to be taking the certification test this week? Was there a specific date to have the certification test taken? Thanks!

[JeffHensiek]

good question @laevinsdad .

I haven't heard back from @ErinPollackQ2 yet on the questions from last week, and I was hoping that I'd qualify for a discount coupon.  So, personally, I'll be holding off until I hear back on the coupon - and I think I'm planning on taking my test in July.

Just my 2 cents.

[JeffHensiek]

I passed!  I'm now a Certified Adobe Marketo Engage Professional

To my fellow Aspirants - I Passed!  

Yesterday, I was able to take my Marketo Engage Professional exam and I passed!

Just thought I'd share the good news.

Now, on to studying for the Expert exam. 😁

I'd love to hear how you all are progressing... keep us posted.

[sadhanaravuri34]

Hearty congratulations @JeffHensiek !!! What a great news!! 😄

Would love to know how did you find the difficulty level of the questions and the topics on which most of them were asked.

I have booked my test for 16th August. Hoping to pass!! 😄

[JeffHensiek]

@sadhanaravuri34  - sorry for my delay in replying to your post.  

It looks like you may have already attempted the exam.  How did it go?