🗣️ [Mentor Erin Pollack] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[laevinsdad]

Hi Jeff. I've only used segmentation to send a basic email that uses segmentation for a specific salesperson's contact info. I basically "borrowed" a field we do not use for my segmentation Smart List and populated it with the salesperson's name. A combined list with customer data and the borrowed field was uploaded.

Now, that being said, would you be able to do something similar? For the Segmentation's Smart List, could you use Company Attribute, "Website"? I'm thinking you could create your segmentation based on "website", then within your email change the logo based on that parameter?

Sorry for the brevity of my response, I am taking a half day off today and trying to wrap up several things at once. I'm curious to have further discussions on this though!

[JeffHensiek]

I do like the train of thinking on this one - using a different field.

I guess, where I'm struggling is that these are anonymous visitors to the site... So, how would I go about being able to reference that field in a person record?

[sadhanaravuri34]

Hi @JeffHensiek 

Just a rough shot here!

How about you consider the country parameter to segment the anonymous visitors? You might probably get to know their location through Web analytics if am not wrong?

You can then publish the dynamic website depending on the country of the recipient?

[JeffHensiek]

@sadhanaravuri34 ,

The country parameter... I like the brainstorming.  So, thank you for your thoughts here.

I think I'm still a little stuck on how to reference the parameter.  The person isn't in Marketo (so, no field value to reference for dynamic segmentation).

So, how would you build it out?  Could you share with me the step-by-step?

[laevinsdad]

Hello everyone. Are we supposed to be taking the certification test this week? Was there a specific date to have the certification test taken? Thanks!

[JeffHensiek]

good question @laevinsdad .

I haven't heard back from @ErinPollackQ2 yet on the questions from last week, and I was hoping that I'd qualify for a discount coupon.  So, personally, I'll be holding off until I hear back on the coupon - and I think I'm planning on taking my test in July.

Just my 2 cents.