🗣️ [Mentor Erin Pollack] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Erin Pollack  (@ErinPollackQ2) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Erin:

 

With 10+ years of experience in marketing automation, analytics, digital marketing, CRMs, workflow design and more, I have a passion for technology and marketing. I have worked in different industries such as oil & gas, cyber security, retail, software, financial services, and non profit organizations. Holder of Marketo Engage Professional Adobe Certification, I have also been a Austin Marketo User Group speaker and spoke at the 6sense Breakthrough Conference about maximizing ABM efforts through Marketo Engage. Marketing technology excites me, but being able to help someone learn more about a tool or grow in their expertise is really what fills my cup!

Aspirants mapped to Erin Pollack @ErinPollackQ2 

1. @ameliamarie 
2. @amackenzie1 
3. @sadhanaravuri34 
4. @laevinsdad 
5. @JeffHensiek 
6. @sanket_shinde 
7. @emilypirovitz 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Erin, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Erin and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[JeffHensiek]

I passed!  I'm now a Certified Adobe Marketo Engage Professional

To my fellow Aspirants - I Passed!  

Yesterday, I was able to take my Marketo Engage Professional exam and I passed!

Just thought I'd share the good news.

Now, on to studying for the Expert exam. 😁

I'd love to hear how you all are progressing... keep us posted.

[ErinPollackQ2]

@JeffHensiek amazing job at passing the exam! 👏 Welcome to the certified Adobe Engage family!! 

[laevinsdad]

Congratulations, Jeff! I took mine on 25 July and passed too! I wasn't thrilled with the test administrator, but regardless, I am now also CERTIFIED!! 😊

[JeffHensiek]

Fantastic!  Congratulations on the certification.  

[ErinPollackQ2]

Way to go @laevinsdad on passing the exam, that is AWESOME!! 👏

[sadhanaravuri34]

Hearty congratulations @JeffHensiek !!! What a great news!! 😄

Would love to know how did you find the difficulty level of the questions and the topics on which most of them were asked.

I have booked my test for 16th August. Hoping to pass!! 😄

[JeffHensiek]

@sadhanaravuri34  - sorry for my delay in replying to your post.  

It looks like you may have already attempted the exam.  How did it go?

[laevinsdad]

Hello everyone. Are we supposed to be taking the certification test this week? Was there a specific date to have the certification test taken? Thanks!

[JeffHensiek]

good question @laevinsdad .

I haven't heard back from @ErinPollackQ2 yet on the questions from last week, and I was hoping that I'd qualify for a discount coupon.  So, personally, I'll be holding off until I hear back on the coupon - and I think I'm planning on taking my test in July.

Just my 2 cents.

[JeffHensiek]

Ok Team.

Here's a new question for us.  

We're in the process of rolling out a bunch of individual landing pages for some of our larger clients (I can explain the use case more if you'd like... just trying to stay brief).  These are essentially, "Resources" pages for them with gated content and lead capture.

Currently, each company receives their own co-branded landing page.  What I'd like to do is to build out the overall configuration so that everyone uses just one landing page... and the elements of the page are dynamic based on the URL parameters.

To further explain... this is a little more than dynamic insertion based on Segments or Tokens because many of these people won't be in our system... therefore, the Marketo Munchkin code won't populate, and there's no database for Marketo to refer to regarding a token... these are anonymous visitors.  

So, How do I change content based on the URL parameter?  For example, how do I trigger a logo to be swapped out based on the URL Parameter?

Thoughts from the group?

[laevinsdad]

Hi Jeff. I've only used segmentation to send a basic email that uses segmentation for a specific salesperson's contact info. I basically "borrowed" a field we do not use for my segmentation Smart List and populated it with the salesperson's name. A combined list with customer data and the borrowed field was uploaded.

Now, that being said, would you be able to do something similar? For the Segmentation's Smart List, could you use Company Attribute, "Website"? I'm thinking you could create your segmentation based on "website", then within your email change the logo based on that parameter?

Sorry for the brevity of my response, I am taking a half day off today and trying to wrap up several things at once. I'm curious to have further discussions on this though!

[JeffHensiek]

I do like the train of thinking on this one - using a different field.

I guess, where I'm struggling is that these are anonymous visitors to the site... So, how would I go about being able to reference that field in a person record?

[sadhanaravuri34]

Hi @JeffHensiek 

Just a rough shot here!

How about you consider the country parameter to segment the anonymous visitors? You might probably get to know their location through Web analytics if am not wrong?

You can then publish the dynamic website depending on the country of the recipient?

[JeffHensiek]

@sadhanaravuri34 ,

The country parameter... I like the brainstorming.  So, thank you for your thoughts here.

I think I'm still a little stuck on how to reference the parameter.  The person isn't in Marketo (so, no field value to reference for dynamic segmentation).

So, how would you build it out?  Could you share with me the step-by-step?

[JeffHensiek]

General question to the group around CC'ing people on an email.

We're looking to set up a campaign where our sales team would be CC'd on an email.  

we have 50 people on our sales team and each sales rep is assigned to ~2,000 people.  If we set up the email CC functionality, will each sales rep receive ~2,000 emails when the campaign goes out?

Based on how I read the "how-to" section of this function - and how the sales reps activities in the email itself (e.g., clicks or even landing page visits/clicks) will be reflected on the primary persons record - I'm thinking that the sales rep would indeed receive ~2,000 emails.  

Could someone confirm this logic - or, help to steer me in the right direction?

I guess, the idea would be to just have the sales rep receive a single email so that they had a "heads up" that the emails went out.

Thoughts?

[suneethadadi31]

@JeffHensiek -

Perhaps including a seed list when scheduling the email run could help with testing and monitoring email deliverability. A "seed list" consists of specific email addresses used for these purposes.

Additionally, creating a subscription report for the sales team to track KPIs might also be beneficial. This report could provide valuable insights.

Do you think these suggestions might be helpful?

(Apologies for jumping in on this thread, but I wanted to share my thoughts) 

Thanks,

Suneetha

[sadhanaravuri34]

Hi @JeffHensiek 

I think I would agree that the sales rep would receive 2000 emails based on the below sentence I have read in the Email CC article: 

• After an email campaign is executed, Send Email activity will include a list of all CC addresses that were included for each recipient of the mailing. If any CC addresses were skipped due to unsubscribe, it will be noted in the activity as well.

https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/general/email-...

As an alternative, I would recommend adding the sales reps' emails in the smart list itself as the purpose is just to let them know that the email has been triggered.

What do you think? 🙂

[JeffHensiek]

@sadhanaravuri34 , Yes, I agree... I think that would be a better solution.  No need to clunk up their inboxes. 😁

[JeffHensiek]

Question to the group.

We're building out some custom 'signatures' for our sales team and I have a question regarding the formatting of the custom fields.

I'm getting stuck on two field... the name, and the URL (the appointment scheduling URL - e.g., Calendly, and their specific landing page.)

My question is this... how would you format the fields?

For the Name (first and last - joined together - e.g., 'Jeff Hensiek'), I currently have it as a String - Not sure that's the best.  it renders well in the HTML version of the email, however, when I populate the value in the TEXT version of the email, it puts the HTML for a space in there (e.g., Jeff Hensiek).  So, I'm thinking I may have to switch it to a "Text Area".

How would you go about formatting the URL field?

What would be the pros/cons of the URL being a "URL" field type vs, a "STRING" field type?

I can provide more detail if you'd like... just thought I'd start the conversation with this short question.

Thoughts?

[JeffHensiek]

OK - crew...

Here's where we're going with this question ("URL" field type vs, a "STRING" field type) and our logic behind this option.

For the "Name" field, we're going to be switching over to a "Text" field.  The STRING field is changing the space between the first and last names to some HTML code (e.g., ' ' - resulting in "Jeff Hensiek").  Our hope is that moving to the "TEXT" field will allow us to adopt/keep the space in the name field.

Regarding the URL... our initial tests have not really shown much difference between the URL and the STRING.  

Therefore, I'm going to be putting this into a STRING format.  Why not a URL format?  That's goes into how our company is configured overall.  We have a platform called CloudFlare that is used as an added layer of protection.  In our experience, it has a tendency to append characters to a URL when it is delivered.  While the URL still fires as intended, the Text version of the URL comes across in an ugly manner.  Therefore, we're looking to use the STRIG format to help overcome this with our emails.  

Regardless of the STRING format, we're still able to embed this URL (through the use of a Dynamic Snippet and Segmentation*) into the code of the HTML email and also as text in the text version of the emails.  So, our end result, doesn't appear to have been changed at all.

Anyway, that's what we're doing (at least for now 😉 - until someone points out the differences that I have missed).

*Dynamic Snippet and Segmentation - if you'd like to hear how we've created ours... feel free to ask... I've left that portion out of this post for brevity.  😂