🗣️ [Mentor Clement Mak] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Clement Mak (@Clement) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Clement:

 

Regional Marketing Automation Specialist with over 5 years of lifecycle marketing experience, focusing on South East Asia markets. 

Aspirants mapped to @Clement 

1. @EmanEspares 
2. @Amarjit_Hayer 
3. @rross1CY 
4. @KSBingham 
5. @khanson20
6. @aditik 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Clement, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Clement  and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[Amarjit_Hayer]

From reviewing practice test questions, it’s really important to understand what the question is actually asking, which I seem to struggle with ☹

My initial gut response is A. Smart list, because it can be set up to look for anyone who fills out the form in the last 30 days, being dynamic and ongoing.  A smart list could be created to look for a 30-day range that is dynamic, or could be set to a fixed pre-determined date range.

Submitted an inquiry could mean that it’s a one-time email send for everyone who filled out the form in the last 30 days, in a set date range, so a list import could work for this, into a static list. 

Import list is usually from an external source that you are bringing into Marketo, which could or could not already be in your database.  I often use this when getting a list from an event partner showing who attended a particular show that we were participating in too, and most are already existing customers of ours.  A static list could be used in this case to ascertain who filled the form in the set date range, but would not be added to after that point.

Segmentation is used to ‘sort your data’ for sending emails out, but form fill is not a good way to sort data, it should be something more permanent/ongoing such as geographical area, language, industry, etc.

I am sticking with my initial answer of Smart list as it’s the simplest to use.

[aditik]

Answer is SMART LIST.
Smart list is used to dynamically segment and filter your database of leads based on specific criteria. It is particularly useful for creating targeted email campaigns based on recent activities. For sending an email campaign to contacts who visited your website and submitted an enquiry form in the last 30 days, the most appropriate option would be SMART LIST.

[Clement]

Hi @Amarjit_Hayer @rross1CY @aditik @khanson20 @KSBingham @EmanEspares 

Hope all of you are having a great start to your week! 

This week, please run through (Section 3) Defining and Targeting Audiences of the Exam Prep Guide. I will be posting a quiz on this section at the end of this week. Meanwhile, if you have any questions on Sections 1 - 3, just drop a line anytime. 

I am also happy to share that Adobe is considering on rewarding engaged aspirants with a 50% certification exam voucher. If you are interested, please take a moment to complete this survey - https://forms.office.com/r/M0QZUCbAKG

Gentle reminder to attempt the week 2 quiz as well. Looking forward to your questions and participation!

[aditik]

Hi Clement,
Can you please elaborate more about People Cadence in Engagement program, how it will be useful?

[Clement]

Hi @aditik 

A Person Cadence can be either "normal" or "paused".

By default, when leads are added to the engagement program/stream, their Person Cadence will be set as "normal" and they will receive content from the engagement program. 

You can change certain leads' Person Cadence to "paused", if you want to stop them from receiving content from the engagement program (which can be done by setting up a smart campaign with a "change engagement program cadence" flow step). 

Reasons for pausing leads will vary based on your own business and use-cases. Personally, I have "paused" leads who are converted or cancelled - generally any leads who I do not wish to receive content from the engagement program. 

FYI - “Paused” leads will remain as members of the engagement program and can thus be changed back to “normal”, if you ever want them to resume receiving content from the engagement program.

[Amarjit_Hayer]

@Clement 

Can you help explain what this is saying:  every 2 weeks Wed and Fri | 9:00 am PDT  - let's base it on today, Thursday June 13

Steam 1 - contains email 1, email 2, and email 3

Is that going to send email 1 on Wednesday, June 19 at 9 am PDT, email 2 on Friday, June 20 at 9 am PDT and email 3 the following Wednesday, July 3 at 9 am PDT, as long as communication limits are not hit on those days?

[Clement]

Hey @Amarjit_Hayer 

Great question - this is frequently asked (or even tested)! 

Email 1 will be sent on the day you have selected as “first cast”. 

Assuming you have selected Thursday, 13 June as “first cast”, the send dates will be as follows. 

Week 1:

• Email 1: Thursday, 13 June
• Email 2: Friday, 14 June

Week 2: Skipped

Week 3:

• Email 3: Wednesday, 26 June
• Email 4: Friday, 28 June

And so on…

As a best practice, I would recommend to set the “first cast” to coincide with your stream cadence (i.e., on a Wednesday / Friday in this case). 

[aditik]

Hi Clement,
Hope you are doing well.
I just wanted know that can we use recipient time zone in email program AB test?

[Clement]

Hi @aditik 

That’s not possible. You might want to consider limiting your A/B test to specific geographical regions / timezones, as results may differ across different regions / timezones. 

[Amarjit_Hayer]

For an email program, you can abort it and that becomes final, making it completely unusable. At what point would you do this, rather than unapproving the program and re-approving when you are ready to send?   Is this done moments before the program is scheduled to go out or if you have decided you're not going through with the email send entirely?

[Clement]

Hi @Amarjit_Hayer 

As long as the email program has not started sending, you will have the option to unapprove the program. 

The moment the email program has started sending, you can only abort it  - which only stops more emails from being sent and does not recall the sent emails.

I'd imagine the only scenario where you can likely abort an email program in time, before it finish sending, would be if you've setup an A/B test that scheduled email sends at different dates/time (e.g., sending the test today and sending the winner tomorrow). 

[Amarjit_Hayer]

Thanks!

After I posted this question, I read further and discovered that another case of aborting would be if you had emails going across different time zones, using recipient time zones, so if that time zone hadn't been reached, you could abort the program and prevent further emails from going out.  I hope I didn't misunderstand this scenario.

[Clement]

Hi @Amarjit_Hayer 

Oh right! That’s certainly another possible scenario of aborting an email program.

[Amarjit_Hayer]

Hi @Clement

This statement from the notes:

With Head Start selected, the program will begin processing approximately 12 hours prior to the scheduled time. Once processing starts, the program is locked.

But if the scheduled send time is over 15 minutes away, can this still be unapproved, only aborted or neither can be done at this stage?

[Clement]

Hey @Amarjit_Hayer 

Apologies, just realized that I missed your question!

Once the program is locked, you can only abort it to stop it from sending. 

[Amarjit_Hayer]

are you saying that doing an a/b test using the recipient time zone is not possible, or not recommended?

[Clement]

Hi @Amarjit_Hayer 

It's not possible. There isn't an option to select "recipient's time zone" when scheduling an email program A/B test.

[Amarjit_Hayer]

@Clement Printable docs would be a great help to ensure we are on the right track, and to use when offline. I find my self going down rabbit holes with the 'useful resources' and links within the documentation. Not sure to what level of detail we should be preparing for the exam, which I am told is meant to be quite basic.  e.g. when we working on building & managing programs, were we to look into how to sync with event partners, notification errors, etc., or just be able to understand what each program type is, what you can/cannot do with each, how to create them etc.?  

[Clement]

Hey @Amarjit_Hayer 

“Going down rabbit holes” - that was exactly how I felt when I was preparing for my certification!

To stay on track, I would suggest sticking to the objectives / scope outlined for each section. If you can answer all of them confidently, I’m certain you will pass that section.

Based on the objectives / scope for section 1: building and managing programs, it is unlikely that you will be tested on “how to sync event partners”. I have personally never seen questions on that either. 

The objectives / scope for each section are outlined here, as well as in the Exam Prep Guide.

At this juncture, you may also want to attempt the practice test available in the Adobe Certification Exam Prep Portal to have a better idea of the actual questions and the depth of understanding required.

Hope this helps!

[Clement]

Hi @rross1CY @Amarjit_Hayer @aditik @khanson20 @KSBingham @EmanEspares 

Hope you had an amazing week! Here’s the next quiz on (Section 2) Building Assets: 

Which of the following statements about creating/editing assets in Marketo is FALSE?

1. To replace an existing image in Design Studio, you must delete the old image first before uploading the new one.
2. Draft assets are editable and not live, while approved assets are finalized and live.
3. Local assets are specific to a program, while global assets can be used across multiple programs.
4. Approved assets can be reverted to draft status for further editing if needed.

Please reply to this message with your answer by Wednesday, 12 June. Feel free to let me know of any questions as well! 

[Clement]

Spot on @Amarjit_Hayer @aditik @rross1CY !

The correct answer is A. 

Replacing image allows us to seamlessly update existing images used in all email. 

On the topic of drafts and approved assets, it is important to bear in mind that the approved version will continue to be sent and will only be updated when the draft is approved. A common mistake is forgetting to approve your drafts after editing.