🗣️ [Mentor Clement Mak] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Clement Mak (@Clement) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Clement:

 

Regional Marketing Automation Specialist with over 5 years of lifecycle marketing experience, focusing on South East Asia markets. 

Aspirants mapped to @Clement 

1. @EmanEspares 
2. @Amarjit_Hayer 
3. @rross1CY 
4. @KSBingham 
5. @khanson20
6. @aditik 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Clement, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Clement  and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[KSBingham]

Hello! My name is Kristin Bingham. I've been a Marketo user/admin for about 5 years at two different companies. I am from Utah and looking to expand my knowledge of Marketo, best practices and of course get certified!

[rross1CY]

Hello my name is Ronnie Ross hailing from the BIG city of Little Rock, AR. I've been working with Marketo for about two years now but our systems person left which left the burden of all work on me while still learning.😭

[Amarjit_Hayer]

Hi, I'm Amarjit from Toronto and have been using Marketo since 2014. I primarily create target marketing audience lists for all our marketing campaign, focusing on the Database section in Marketo and SFDC. I am interested in learning about other Marketo areas, and ultimately getting a certification.

[Clement]

Hi @KSBingham @rross1CY @Amarjit_Hayer 

Glad to know all of you are actively using Marketo! Looking forward to helping you achieve your Adobe Marketo Engage Professional (AD0-E555) certification 🌟 

I know preparation for the certification can feel daunting, so let's break it down and tackle 1 section of the exam each week.

• Week of May 27: (Section 1) Building and Managing Programs
• Week of June 3: (Section 2) Building Assets
• Week of June 10: (Section 3) Defining and Targeting Audiences 
• Week of June 17: (Section 4) Analyzing and Building Reports
  

Please run through the respective sections in the AME Professional Exam Prep Guide (requires login) and feel free to post any questions that come up along the way!

At the end of each week, I will also be posting a quiz to give you an idea of the possible exam questions and to test your knowledge on each section.

This week, let's focus on (Section 1) Building and Managing Programs. Unfortunately, it seems that the scope of this section listed in the Exam Prep Guide might not be accurate, so you may refer to the following scope instead. 

• Given a business need/question, identify an appropriate reporting strategy to perform an analysis.
• Analyze data to answer business questions.
• Identify conversion funnels (as a concept to understand business analysis).
• Consult the Solution Design Reference (SDR) to determine what data is available in reports.
• Analyze report data to summarize and draw conclusions.
• Recognize outliers and anomalies in reports.
• Identify when to use each of the 4 program types.
• Identify why/when to use the Event Program.
• Identify why/when to use the Default Program.
• Identify the special features of Engagement Program.
• Identify the special features of Email Program.
• Recognize what can be cloned.
• Identify the benefits of custom tags.
• Identify the purpose of channels.
• Describe the importance of period costs.
• Recognize the concept of using person scoring.
• Understand communication limits.
• Recognize program membership and acquisition.
• Understand customer communication preferences.
• Apply best practices for review prior to launch.

[rross1CY]

Feels like I'm back in grad school again! 😂

[rross1CY]

Hey Clement when I click on the link for the AME Prep guide I receive a error message saying the page can't be found. 

[Clement]

Hey @rross1CY 

It seems to be a cache issue. Could you try opening the link in another web browser or incognito?

The link should redirect you to login to your Adobe account, before redirecting to the exam prep guide.

Hope this works! Let me know how it goes. 

[rross1CY]

I got it. Thanks  

[khanson20]

Hi! I am Kelsey Hanson! Fairly new to Marketo, have only been using it for the past 6/7 months but am excited to learn more!