🗣️ [Mentor Carla Cabaceira] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[tshewang]

Answer: a. Default
@Carla_Cabaceir1 

[Carla_Cabaceir1]

@tshewang ,

Thank you, is not a. Default, give it another try

[tshewang]

Lead nurture would be c. Engagement Program.  Missed the nurture part 🙂
@Carla_Cabaceir1 

[Carla_Cabaceir1]

That's correct @tshewang 

c. Engagement Program

Here's a brief explanation of an Engagement program:

Engagement Programs nurture leads over time with a series of automated emails. They are perfect for drip campaigns, where content is sent at intervals to keep leads engaged.

Sample: A series of welcome emails sent to new subscribers over a period of weeks.

Program Structure:

Streams: Different stages or tracks of content (e.g., Welcome Series, Educational Content).
Smart Campaigns: Control the flow of leads through streams based on their behavior.
Emails: The content for each stream.
Reports: Engagement metrics to track lead progression and content effectiveness.

Note: You can also add a "Default program" as a nested program to an Engagement program.

Here are all the assets you can add/use in an Engagement program; some, like the Account Smart list, will appear or not depending on if you have purchased TAM.

Link for more details: Understanding Programs | Adobe Marketo Engage

[tshewang]

Thanks @Carla_Cabaceir1.  I didn't even know there was an Account Smart List because we don't have a TAM license.

In the certification exam, will they include questions related to features that only come with add-ons such as TAM?

[Carla_Cabaceir1]

Hi @tshewang, I don't think so. The question about programs will be more related to each program type and why/when it is adequate to use each one. 

TY,

Carla

[tshewang]

Hi @Carla_Cabaceir1 

Question: We have a drip campaign that uses the Default Program with smart campaigns to send multiple emails at irregular cadence, e.g. 1 day, 3 days, 5 days, etc. We prefer sending these emails in the recipients' time zones, but smart campaigns don't have that option. In this case, do you have any workarounds?

[Carla_Cabaceir1]

Hi @tshewang 

You'll have to set the flow steps on the send smart campaign based on the region or country to send it to at a certain time.  On the schedule tab, send it to the earliest region; in the attached image, you can see the earliest is APAC.

example: 

Hope this helps,

Let me know

Thank you,

Carla

[tshewang]

Hi @Carla_Cabaceir1 

Yes, it makes sense. So if I have three time zones, I'd have to add three Send Email flows with Wait Steps for each email in the drip campaign.

Thanks!

[Carla_Cabaceir1]

Happy Monday everyone,

Here's our quiz:

1. Email Marketing

What is the primary function of a Smart Campaign in Marketo?

• A) To create email templates
• B) To automate marketing activities and workflows
• C) To generate reports
• D) To manage user roles and permissions

1. @Tonita 
2. @abilashbaskaren 
3. Josie Groom
4. @SunnyD 
5. @tshewang 
6. @Kiran