Excellent, all correct!
Regarding CRM sync, yes you are also correct - for Expert level it is worded more CRM agnostic and about concepts true in CRM syncing in general - this is a smaller part of the exam so it isn't many questions either. It's good to know basics about either if you can, but I've never had to learn more than that about Dynamics myself. 🙂
Great! We have a super robust process where I'm currently at for archiving - Marketo will send you inactive trigger cleanup reports quarterly, so we review the list and archive every six months. Yearly (in summer usually due to campaign volume) we archive campaigns that are 3 years old or older that aren't evergreen. Make sure to deactivate landing pages, because even if you convert it to an archive folder the landing pages will still be accessible if left approved! In former roles, we did similar but only once a year - usually over the holidays because that was the slowest time.
Very interested in what anyone else is doing or has had experience with!
The main benefit i've seen from archiving is that it does help search run faster since it deprioritizes archive folders in the search. The larger your instance, the more impact you'll see from maintaining those best practices.
I'm going to post the monday intro to the next section shortly in a new comment - over the weekend the links to the Exam Prep Guide changed, so make sure to update your bookmarks if you have them!
.png)