🗣️ [Mentor Carissa Russell] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Carissa Russell (@CarissaRussell) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Carissa:
  

 

Carissa Russell has enjoyed working in marketing automation/operations for ten years. She is currently the Senior Marketing Operations Analyst for McGraw Hill, and is a 3x Marketo Engage Champion, Adobe Subject Matter Expert, MCE and former Fearless 50. She has previous expertise administering marketing automation platforms, managing marketing tech stacks and integrating system tools. She is passionate about creating strong system processes to provide data that tell compelling stories to guide and empower marketing/sales decisions. When she's not developing system operations, you can find her painting, doing photography, or customizing toys.

Aspirants mapped to @CarissaRussell: 

1. @M_Zin 
2. @Nicole_B_25 
3. @tianalexys 
4. @kdavid 
5. @Keiyin2024 
6. @mnarendrareddy 

 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Carissa, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Carissa and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[CarissaRussell]

Excellent, all correct! 

Regarding CRM sync, yes you are also correct - for Expert level it is worded more CRM agnostic and about concepts true in CRM syncing in general - this is a smaller part of the exam so it isn't many questions either.  It's good to know basics about either if you can, but I've never had to learn more than that about Dynamics myself.  🙂

Great!  We have a super robust process where I'm currently at for archiving - Marketo will send you inactive trigger cleanup reports quarterly, so we review the list and archive every six months. Yearly (in summer usually due to campaign volume) we archive campaigns that are 3 years old or older that aren't evergreen. Make sure to deactivate landing pages, because even if you convert it to an archive folder the landing pages will still be accessible if left approved!  In former roles, we did similar but only once a year - usually over the holidays because that was the slowest time.

Very interested in what anyone else is doing or has had experience with!

The main benefit i've seen from archiving is that it does help search run faster since it deprioritizes archive folders in the search. The larger your instance, the more impact you'll see from maintaining those best practices.

I'm going to post the monday intro to the next section shortly in a new comment - over the weekend the links to the Exam Prep Guide changed, so make sure to update your bookmarks if you have them!

[tianalexys]

Thank you! 

RE: Archive process - that is great! Our instance could definitely use some 'spring cleaning'. Thank you for sharing. 

[Keiyin2024]

Sorry Carissa, my work schedule is very packed since last week and until Jun 7. So I think I will need to catch up the prep from week 3. I will do my best!

Are we going to share answers via this thread? I don't know how this works so I am just sending it here. Thank you.

Q1: D

Q2: A and C

Q3: C

[CarissaRussell]

No worries! Last week was a holiday and some countries had elections, etc so there were a lot of slow starts - there's a practice test at the end and I'm here to answer any questions you have along the way so hopefully you can get what you need out of it!  

Yep, you did it just right - just reply to the friday post with your answers!

1 & 2 are correct, great work!  3 is A as the correct answer.  Email deliverability is set in admin and monitored in UI/in additional products - so it is not tied to workspaces or partitions like that.  I like to think of Partitions as hard walled containers for the people data that lives in Marketo, and Workspaces as soft walls for the data, but functions as hard walls for your assets and user permissions, and is how you manage that within Marketo.  

It's one of the harder things to get a grasp of, especially if you aren't an admin user - but luckily the questions about this are not very in-depth, and if you have the understanding above of which one (partition/workspace) interacts with what kind of data (person/lead data, assets/marketo users) you'll have it!

I'll post the intro to this week in a comment below, over the weekend the Exam Prep Guide links updated, so make sure to update your bookmarks if you have them!

Additionally, there's this great self-guided module education here, if you like video learning and have some areas you want to focus on.

[Keiyin2024]

Thank you Carissa! I will check out the module education guide as well! I think I will need to revisit the Marketo workspace part as I was too rush to finish the text when replying the thread last time.

[Nicole_B_25]

@CarissaRussell  I am a little embarrassed.  I missed seeing that you were posting quiz's to help us and just asked a silly question about taking a practice test.  I am not sure why I was not notified that I missing out on threads.  Is there a way to have the most recent threads be on the first page?  I kept looking at our group and only seeing our initial responses of when we first started.  

I am a little behind, but I will catch up.  Thanks again for helping us through this. 

[CarissaRussell]

Don't be, it's not been entirely easy to figure out on my side either - we're working through it!  (I'm probably responding to this comment late, lol) I wish there was a way to better nest discussions on this thread but I don't think there's a way to see recent posts on the first page.

If you pop in this thread on Mondays/Fridays and look for my comment, you'll be right on track!  There are 4 modules across 5 weeks, and the last week will focus on the practice test through the Exam Prep Guide and any wrap-up areas we want to go over.  If you have any subjects you'd like to dive deeper on, you can either ask on the Monday comment or post with your Friday quiz answers and we can chat through it!  Thanks for taking part!

[CarissaRussell]

Hey there group, if you are in the US hope you enjoyed a long weekend and everyone has eased into getting started!

How do you participate with this group in the weekly thread?

1. Make sure to subscribe to this thread so you are notified and can watch for the weekly posts.
2. On Mondays I will highlight the module we will be focusing on in the Exam Prep Guide via this mentor thread.
3. Review the weekly module in the Exam Prep Guide (5 weeks, 4 modules) - If you have any questions while working through the prep guide, or while working through any additional self-guided lessons, post here and tag me so I can help work through it.  Don't be shy, I'm here to help you!
4. On Fridays I will post a module related "quiz question" that focuses on the skills we are learning that week (if areas have been highlighted by the group, I'll focus there) and you can reply with your answers.

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Starting out, week one hits one of the harder sections to get experience with in my opinion, and for this exam level, Administration and Maintenance represents 12% of the overall exam score.

It covers the following topics:

• Determine the mapping process between Marketo and CRM
• Identify what happened to an asset using the Audit Trail
• Recognize differences between users and roles
• Given a scenario, identify the best fit for using workspace and partitions
• Identify CRM platforms with native Marketo synchronization
• Given a scenario, locate where information is referenced

A lot of these points can depend on how the organization you work with has implemented the product - With it being a smaller part of the exam, you don't have to worry about being too in-depth here, but it's good to have a basic knowledge of how everything is plugged in, mapped and monitored - which is more along the knowledge level this exam is looking for.

Check out the prep guide for this week and if you have any areas above you want to make sure are covered, let me know here.  I'll post our first prep question related to the above on Friday - good luck, and let's get going!  ❤️ 

[Nicole_B_25]

Hello,

My name is Nicole Behnke.  I am the Senior Manager, Marketing Operations at PowerSchool (a SaaS software company for Ed Tech).  I have been in marketing automation for over 10 years, and use Marketo on a daily basis.  I worked in many marketing automation platforms and Marketo is the best.  I am looking forward to getting certified and gaining a deeper knowledge of Marketo. 

[CarissaRussell]

Welcome Nicole! Sounds like you and I have similar experience, love that you've been working in the platform for so long! I hope to help you round out any areas of knowledge you feel you could use mentorship in - looking forward to it!

[kdavid]

Hi Team @CarissaRussell: Grateful for this opportunity to be a part of this Mentor group. My name is Kate David and I work as the Campaign & Nurture Strategy Manger here at SurePayroll, which is owned by Paychex here. I have been working in Marketo for 3 years and look forward to learning from you all. 
I love ALL types of food, hiking and traveling.

[CarissaRussell]

Thanks for joining us Kate, nice to meet you! You would love Cleveland (where I'm based) surprisingly good food with all the farmland nearby, haha
Looking forward to building certification skills in this group!

[kdavid]

LOL...I have been to Cleveland.  We drove through a couple of summers ago when we were headed out East for vacation.  My husband also has a client there and loves it. We did hit a couple of good restaurants there and loved the cute waterfront area there.

[CarissaRussell]

ha!  That's awesome, it is a great city to stop in with a variety of things to do. Good food is a hobby for me here, so if you are ever in the area (with your husbands client, etc) and want recommendations feel free to hit me up!  Best pho and frites fried in duck fat ever, among soooo much else, haha 

[M_Zin]

Hi everyone, my name is Maw and working at Snowflake as Marketing Automation and operation manager for 2+ year now. I live in a beautiful country Singapore. looking forward to learn new things from@CarissaRussell and all teammate here. Fun fact, in this group, I have @Keiyin2024 my Snowflake colleague and Carrisa is from my previous company McGraw-Hill where I had worked for 11 years!

[CarissaRussell]

Hi there Maw, love that you used to work for MH!  The culture and people here are unmatched, it's no surprise you would do well in marketing automation!  🙂

Hope I can help you and Keiyin build the skills you need to knock out that certification!  Can't wait to get going!

[tianalexys]

Hi everyone 👋 My name is Tiana and I currently work at Podium doing marketing operations there for a little over 3 years. I recently moved from our Utah, USA team to the team in Melbourne, Australia. 

I am looking to deepen and test my Marketo knowledge by way of the certification test and am looking forward to engaging with this group in preparation. 

In my spare time I enjoy going to farmer's markets, trying new local cafes/restaurants, and swimming in the ocean🍓🏖

[CarissaRussell]

Hello Tiana, so glad to have you! Looking forward to getting helping you along your certification journey! 

[Keiyin2024]

Hello this is Keiyin from Snowflake. I am a marketing coordinator in this organization and have been in this company for 3 years. In my daily work, I use Marketo a lot but only know some parts of functions at Marketo so I am hoping to use this program and Carissa's support to gain more knowledge about Marketo as a platform for Marketing operation as I am planning my next move as a Marketing operation team member. Hope to engage with more people and be a Marketo expert to help other people.

[CarissaRussell]

Hi Keiyin, nice to meet you! Thanks for joining us, sounds like you have a great base to kick off this certification journey - excited to get started!  

[Keiyin2024]

Thank you Carissa! Still have a lot to catch up!! Looking forward to taking the certification.