🗣️ [Mentor Alysha Khan] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

[Jon_Chen]

Hello Community, 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Alysha Khan (@alysha_khan23) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

A little bit about your Adobe Marketo Engage Community Mentor, Alysha:

Alysha Khan is an Adobe Marketo Engage Champion and a certified Marketo architect in the Chicagoland area with a passion for campaign operations and building robust, scalable processes. In her current role as a Consulting Services Manager at Etumos, she is defining what it means to run a Center of Excellence at scale, coaching a team of consultants to be their best MOPs selves and providing strategic campaign operations guidance to top B2B SaaS companies. Alysha also loves coffee, cats, and stickers.

 

Aspirants mapped to @alysha_khan23

1. @ellekay 

2. @lizmalinowski 
3. @suneethadadi31 
4. @DaveSilva 
5. @yakshisharma 

6. @Greninja 

How to Participate  

1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
2. Aspirants: Post your Questions in this thread to connect with your Mentor Alysha, and your fellow Aspirant peers.  
3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

Suggested Next Steps for Aspirants: 

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
• Like this thread to confirm your participation in the program 
• Introduce yourself to Alysha and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
• Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
• Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
• Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

Quick links  

• Mentorship Program Link 
• Adobe Marketo Engage Certifications Overview Link 
  • Adobe Marketo Engage Professional (AD0-E555) 
    • AME Professional Exam Prep Guide (requires login)
  • Adobe Marketo Engage Business Practitioner Expert (AD0-E559) 
    • AME Business Practitioner Expert Exam Prep Guide (requires login) 
  • Adobe Marketo Engage Architect Master (AD0-E560) 
    • AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!  

Cheers,  

Jon 

[alysha_khan23]

@lizmalinowski This is fantastic!

For the areas of improvements, I'll pull together some links/resources in the next few days. Can you clarify exactly what you mean by a better understand of Used By and how to do quality checks? Screenshots of relevant questions will also help.

For the scenario questions, do you mind sharing a few examples? The exam wording can be tricky so don't feel too bad!

And I'm asking about scheduling the exam so stay tuned.

[lizmalinowski]

@alysha_khan23 here are some screenshot for my wrong answers!  The 1st screen shot was shown under the objective of how to do quality checks. The other 2 were under the objective to identify where a program or asset has been referenced with ‘Used By’ or in reference to global assets.

Here is an example of a more complicated answer that was hard to read the way it was written out.

[alysha_khan23]

@lizmalinowski @suneethadadi31 @yakshisharma @ellekay @DaveSilva @Greninja 

Here is an explainer on Workspaces and Partitions: https://www.loom.com/share/0fdf6bddb6b24c2fad9aef3cfbd3a6b0

• Google doc referenced: https://docs.google.com/document/d/1ZOtEu4L_JNglq3V_KunKSJ8n1w5KoBV1Lr5s1k0WkK0/edit

And then here is Part 2 on the other questions Liz flagged: https://www.loom.com/share/47b637340ba3487eae931f031e0b3c87

• https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/core-marketo-concepts/programs...
• https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/drip-nurturing...

[lizmalinowski]

@alysha_khan23 I love these videos!! I am such a visual learner and actually having an expert walk me through their thought process is invaluable to me. It's also kind of nice to know that I am not the only one who has a hard time with the scenario questions. I wish Adobe would use screen shots the way they do with some of the questions. But as you said, I may just need to spend more time on question that my brain can actually process.

And also its ok to pick on me, it was in a good way 🙂

[suneethadadi31]

@lizmalinowski - I have the same issues too. Workspaces and partitions.

@alysha_khan23 - Can you guide us around the same

Thanks,

Suneetha

[suneethadadi31]

 @alysha_khan23 - Instead of providing links and resources (which are abundant on the internet), would it be possible for you to create a Loom video (I appreciated your previous explanation) or share any other video resources covering the main topics? This would greatly enhance our understanding and make it easier for all of us to grasp the concepts. Please don't hesitate to let me know if this request seems too forward 😊

I gave my exam too -  I need to motivate myself to improve

[lizmalinowski]

@suneethadadi31 great job!

[alysha_khan23]

Happy to send over more Looms or find videos! Everyone's learning style is different so I totally understand the request.

[lizmalinowski]

My name is Liz Malinowski. I live in Connecticut and currently work in B2B SaaS for a Healthcare/Gov't tech company. I've been working in Marketing for more than 12 years in various roles, making the transition to Marketing Ops almost 4 years ago. I am so excited to be here and to have been selected for this mentorship program!

• How long have you been using Marketo? 3-4 years
• How do use Marketo in your current role/previous roles? Campaign building, lead scoring, emails, inbound lead management and routing
• What areas of Marketo are you most comfortable with? Marketing Activities and Design Studio
• What areas of Marketo are you least comfortable with? Analytics and Admin - would love to dig into all the uses for APIs!

[suneethadadi31]

Hi,

I was preparing via a practice test and came across this question.

Is a 12-hour duration not adequate when we implement a head start? Is the usage of word worldwide causing complexity in this regard?

https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/email-programs....

What other questions could arise regarding the topic of head start?

Thanks,

Suneetha

[alysha_khan23]

Hi Suneetha! If you read the question closely, you'll see that they are asking about Head Start with Recipient Time Zone.

So if you go to the Experience League article you linked and scroll down to the Head Start with Recipient Time Zone section, you'll see that it does take 34 hours. 

[ellekay]

Hey everyone,

I'm Lisa. I've been with Druva for 2.5 years and have around 8 years of experience with Marketo. I'm really excited to join this program because I feel stuck doing campaigns and want to learn more. Sometimes, it gets overwhelming when people talk about more advanced stuff, and I feel a bit lost. I do want to gain knowledge on how to build a better lifecycle and better know the instance. I'm grateful for this opportunity.

Alysha, I'm super excited to have you as my mentor! I've seen you in a few webinars and can't wait to learn from you.

Fellow Aspirants -

[suneethadadi31]

Thank you Alysha!! for the reach out . Looking forward and excited to learn more.

[alysha_khan23]

Hi everyone! Excited to get started here!

Before we kick-off, I would love learn more about each of you. Feel free to share some details and then answer the following questions:

• How long have you been using Marketo?
• How do use Marketo in your current role/previous roles?
• What areas of Marketo are you most comfortable with?
• What areas of Marketo are you least comfortable with?

[yakshisharma]

Hi Alysha,

How can we send same email to with 2 different subject lines to 2 different database on same date? One obvious solution is to create 2 different campaigns altogether. Do we have any other solution apart from this?

[alysha_khan23]

@yakshisharma 

I think using two different email send programs works well since that will allow for much cleaner reporting.

However, if you need both emails to be sent in the same program due to your reporting infrastructure, you can use two smart campaigns in the same program to send the two emails.

In either scenario, I would stagger the sends and make sure you exclude Audience A from Email Send B to prevent someone from accidentally getting both emails.

[yakshisharma]

Hi Alysha,

I have a query regarding Predictive Content.  I have created an Email where I used predictive content on 2 Images with different links. Now, my question is if I send out that Email to a list of audience, will the images populate differently for the audience as per their past preferences? Or everyone will receive the same Images with links.

Thanks & Regards,

Yakshi Sharma

[alysha_khan23]

Hi @yakshisharma! I'm unfortunately not that familiar with Predictive Content and it's also not part of the Expert exam. I would recommend posting a separate question in Marketing Nation to see if other folks can help you out.

[yakshisharma]

@alysha_khan23 - Thank you for the clarity.

[yakshisharma]

Hi Alysha,

I am still not able to find any link for practice mock test. Kindly help in providing the test link.

[suneethadadi31]

@yakshisharma  - Alysha already posted them in the thread - 

I am also posting the same here again for you - 

• To take the practice test:

  • First, log in to the Adobe Credential Management System with your Adobe ID.

  • Then, go to the Adobe Certification Exam Prep Portal to find your practice test.