Hello Marketing Nation,
One of Marketo Engage's longest standing partners, RingLead, has one of the top videocasts in marketing operations.
Their Talk Data to Me Podcast has teamed up with several Marketing Nation users and Marketo Champions to discuss how they address some of the most common data challenges in Marketo.
In this episode, aired in June 2021, the RingLead team spoke with Adobe Marketo Engage Champion @Britney_Young1, Marketing Operations Manager at McKesson.
Britney highlights the need to effectively convey data quality importance to the company higher-ups and how dirty, inactive data affects system processes, attribution and campaigns. She also discusses her Marketing Ops role, ideal account tools, duplicates, Marketo and how to use insights to fuel campaign efforts. Check out the video snippet below:
You can access the full Apple Podcast here. To learn more about the guests and the Data Heroes podcast series, check out the episode page and the RingLead Data Heroes.
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