On-Demand Webinar: The A-Z of Getting Started with Lead Scoring

[Katie_Pedroza2]

**Video re-uploaded in June 2024

There are endless ways to build a scoring model in Marketo Engage, but how do you know where to start? Think of creating a scoring model like buying a car– there are many options, and it’s important to choose what’s right for you and your business needs.

Check out this on-demand webinar with Marketo expert @Tori_M_Forte as walks us through her lead scoring set up for two key business use cases and answers your lead scoring questions. You'll learn:

• Basic principles of Lead Scoring in Marketo Engage
• Examples of value-adding Lead Scoring models
• How to set up Lead Scoring in Marketo Engage

Looking for some additional Lead Scoring resources?

• Slides: The A-Z of Getting Started with Lead Scoring
• Q&A Follow Up from The A-Z of Getting Started with Lead Scoring

• Blog: How to Build the Right Scoring Model for Your Business

• Blog: Advanced Scoring Ideas to Get Your Juices Flowing
• Worksheet: Lead Scoring

Questions or feedback? Be sure to leave them in the comments below!

[Inseego_Corp]

Hi there - seems the slides give a 404 error? Maybe it's user error on my part, but can you confirm @Katie_Pedroza2? thanks in advance!

[Katie_Pedroza2]

@Inseego_Corp So sorry about that! Just updated the link, you should now be able to access.

Thanks!