Marketo and Google Cloud Join Forces

Marketo Employee
Marketo Employee

We’re excited to share with you that Marketo and Google Cloud announced today a multi-year alliance to transform engagement solutions for the enterprise. Marketo and Google have worked together for some time, but today marks a step forward in our collaboration to unite MarTech and AdTech to simplify the technology landscape for the marketer and enable them to more effectively listen, learn, and engage with buyers across all digital channels.

Through this alliance, Marketo and Google Cloud will jointly invest in co-innovation, including expansion of Marketo’s integrations with Google’s advertising products, Google Analytics, and G suite applications, as well as new innovations in areas such as Artificial Intelligence. Google will also expand its usage of Marketo’s Engagement Platform across its businesses.

Finally, beginning in 2018, Marketo will run its marketing automation products and datacenters entirely on Google’s Cloud Platform. We’ve been planning a move to a public cloud infrastructure for some time as we believe it’s necessary to deliver the scale, reliability, and security that our customers and partners will demand in the future. The transition from Marketo’s datacenters to the Google Cloud Platform will take place over the next year. Our joint goal is to create a seamless transition with absolutely no impact to your operations. For additional details, please see the press release and FAQ.

We are incredibly excited about this collaboration and expect to begin rolling out joint solutions in 2018.