Marketers might not have a background in data science or always have a dedicated data science team, but that doesn't mean lead scoring isn’t powerful and should be ignored! You should never set and forget your scoring model. At Adobe Summit, I helped cover best practices on how to design, implement, and fine tune your scoring strategy. Marketo Rockstars @Taylor_Enfinge4 and @Emily_Thornton1 joined me in an Adobe session to cover:
Before your lead scoring build:
During your lead scoring build:
After your lead scoring build:
We hope you can check it out! Lead Scoring: Before, During, and After Implementation
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