When the Community Team launched the new Marketo Marketing Nation Community almost 6 months ago (I know...can you believe it!?) we approached the user experience with a 'do no harm' approach. Anyone who has launched a new version of a platform or has played a role in a website re-design knows that you always run the risk of membership and engagement plummeting because people don't like (they hate) change.
We tried to find a happy medium between utilizing the robust functionality we now had at our fingertips, and overwhelming you to where you couldn't find anything. Turns out, we may have been too eager to show you everything we had to offer so now we're taking a step back and figuring out what our customers want and need to be successful.The first step is to simplify a few pages of the site starting with & . If you take a look at the mock ups below, you will see we are trying to move toward a 'less is more' design. But...only you can help us know if we're on the right track.
Marketing Central is where our users can go to become better digital marketers. It is no secret that Marketo is a complex and robust product that you will not learn overnight. So it is silly to assume that product docs and training videos alone will allow our customers to accomplish excellence in using the tool. Marketing Central is about more than just Marketo. It's about thought leadership, best practices, trends in the industry, and strategic concepts like how to build out your marketing team, or what role Marketing Operations can play in your organization.
Thanks to you the Community has been healthy by most definitions of the word. We have had an increase in metrics across the board. We have more engagements, more questions being asked and responded to, and we had a 66% increase in active users*. And although overall membership has increased from an average of 10% of customers logging into the old Community to 30% logging into nation.marketo.com, we are still trying to 'crack the code' on what it takes to get more of our customers to log in and engage with each other.
*Active users are defined as anyone who logs in and engages with content, such as a like, comment, post or bookmark.
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