Industry News: 11/9

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Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy


This piece discusses GE Healthcare’s global marketing strategy, consolidation of its marketing stack, and also reflects on some of the challenges of a worldwide rollout.

The case against the chief digital officer


If the CMO is supposed to foster customer relationships through personalized experiences and ultimately drive digital transformations, should the role of CDO even exist? This byline from Sanjay explores the idea that the CDO should not exist.

What dating can teach us about engagement marketing


Our UK agency secured this placement for Sanjay on MyCustomer. Sanjay's byline discusses the importance of listening, having a real conversation, and paying attention to the details of customer behavior.

It’s Not B2B Or B2C, It’s B2 Human: Insights From GE Healthcare

Marketing Land

Using the GE Healthcare story as a proof point, Sanjay outlines how B2B vs B2C labels get in the way of customer interaction, and marketers instead need to engage and tailor their messages on a human level.

Fully automated: Marketo's Cheryl Chavez on re-targeting, customer journeys and focusing on the righ...

StopPress NZ

Through a content partnership between Marketo and StopPress in New Zealand, the publication interviewed Cheryl Chavez on how automation is making it easier for marketers to roll out and track campaigns. 

What does an effective marketing email look like?

ClickZ UK

This piece from the UK Links out to our 2015-2016 Email Marketing Lookbook, which comes from our review of the last 12 months’ most effective marketing emails. The findings were that successful sends have to be creative, inspiring and exceedingly openable. to Engage App Developers and Publishers Through Marketo

Press Release

As part of our ongoing drumbeat of new customer wins, we featured mobile rewards company’s plans to educate customers on driving retention and revenue via Marketo.

Three Ways in which Customer Engagement Will Change in the Coming Years

Puro Marketing (Spain)

This piece from Spain cites our Economist Intelligence Unit study, specifically the stat that more than 80% of businesses believe that they will have to make drastic changes in order to keep up with tech and consumer demands.


Boomtrain and Marketo team up to help more companies personalize content


Marketo and Boomtrain announced a joint solution which will help companies better personalize web content for customers.

·        Also ran in: MediaPost, FierceCMO, FierceBigData, BetaNews, Adotas, Sierra Ventures, ITProPortal, SiliconAngle

Neustar Buys MarTech Provider for $450M


Marketo partner Neustar has acquired Marketshare. It is one of the biggest acquisitions since the large marketing clouds started buying other smaller companies some five years ago. Neustar officials said MarketShare will bring a suite of data-driven solutions enabling CMOs toplan, optimize and allocate their online and offline marketing budgets. The two platforms will be combined.


Report: Marketing Spend on Paid Search Increases YoY in Q3

KoMarketing Associates

As more marketers realize the benefits of paid search, IgnitionOne research indicates that they are investing more in this channel than they were in 2014. According to the data, there was a 12 percent year-over-year growth in U.S. paid search spend during the third quarter of 2015. This is notably larger than the 2 percent growth recorded in the same period last year.

Location-based Marketing Ranked Top Digital Marketing Opportunity in Australia For 2016


A just-concluded conference of over 100 leading digital marketing professionals has delivered some critical insights for the Australian Web Content Management (WCM) industry. According to a survey undertaken at the conference, 80 percent of digital marketers attending the conference believed that location-based marketing opportunities presented the greatest opportunity to the digital marketing sector in Australia for 2016, ahead of advertising on new wearable platforms such as smartwatches.

Marketing Technology Faces Implosion


This piece from CleverTap’s CMO highlights the pending implosion in the marketing technology industry. As proof, he highlights figures from that say that the MarTech landscape for 2015 includes 1,876 vendors in 43 categories (Capterra lists 3,000 marketing technology products in 30 categories). That’s almost double from last year’s 947. It accounts for almost $22B in financing, not including a host of investment that isn’t tracked, and 29 “unicorns,” companies valued at $1B+.