Champion Spotlight: Beth Massura

Marketo Employee
Marketo Employee

Welcome to the refreshed Champion Spotlight series, where we speak with one of our current Marketo Champions to learn more about their background, their favorite things to do in Marketo Engage, what they wanted to be when they grew up, and more! This time, we spoke with @Beth_Massura,  who is an Associate Platform Operations Specialist at Etumos. Let's learn about Beth! 


What was your first job? 

In high school I worked as a clerk in a bakery and as a children’s swim instructor.

How and when did you get started with Marketo Engage? What was your first role and initial reaction to the platform? 

About five years ago the marketing director wanted to replace our antiquated ESP (Email Service Provider) with something that would allow us to take advantage of new technologies and practices. I led the RFP (Request for Proposal) to select and implement a marketing automation platform, and we went with Marketo Engage. The interface was more user-friendly compared to some of the other solutions on the market at that time, and I was excited to learn a new digital marketing platform.

What is your favorite thing to do in Marketo and why?  

I actually enjoy instance organization and data cleanup tasks. Although this may not be apparent in my personal life, I find it satisfying to tidy up folders, programs and assets in a way that makes it easier for others to find things and understand what they’re for, and to get rid of useless clutter.

Throughout your Marketo career, what are you most proud of? 

I’m proud of organizing stakeholders and getting appropriate programs in place before CASL and GDPR went into effect. It took a lot of research and coordination, but I thought it was important for an organization that had a global presence.

What piece of advice would you give to someone who is just starting a career with Marketo?  

There is always more to learn. Not even the experts know absolutely everything about Marketo! Look for areas of the tool that you enjoy and develop your skills more deeply in those. The community is full of fellow users who are happy to share tips and point you in the right direction.


What did you want to be when you grew up?  

Everything from an artist to a zookeeper. Thankfully each day in Marketing Operations brings new challenges, so my hodgepodge of interests and skills may surprisingly come into play. (Coming up with creative solutions…herding cats…)

What is your hidden talent?

I can build family trees out of very little information using genetic genealogy techniques and record research. It’s a different type of problem solving.



Have any questions or comments for Beth? Ask them in the comment section below!

Connect with Beth on LinkedIn: