Product Blogs
Adobe is migrating all Marketo Engage subscriptions and users to the Adobe Identity Management System (IMS). Read through this blog to understand what Adobe IMS is, why it’s important to migrate, what the typical timeline for migr...
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CDP Connection Diagram
Customer data platforms have been a hot topic of late haven't they! But what even is a CDP in marketing? Worry no more! This post will walk you through the nuts and bolts of a CDP and give you concrete ex...
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Segment Diagram
Segment is a powerful platform for gathering customer data from different sources and distributing it to multiple destinations, such as Marketo, seamlessly. If you have bespoke data sources e.g. activities from yo...
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Mapping a custom activity in Segment
The Segment documentation does a very good job at getting you up and started with setting up Marketo as a destination. Build on top of this by adding Marketo Custom Activities and Field...
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Of the many powerful tools in Marketo Engage, you don’t want to overlook Segmentation. Creating and maintaining Segmentations can empower you and your team to develop more personalized content through your emails and landings pa...
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