Have you set up a Bizible report and found yourself wondering whether to use a Bizible Touchpoint (BT) or a Bizible Attribution Touchpoint (BAT)? Harnessing the power of these two Bizible features can lead to better, more insight...
Reporting on your campaigns is an integral part of effectively planning and pivoting your strategy to increase ROI. Selecting the right Bizible attribution model will help you better forecast marketing goals in relation to reven...
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Welcome back to the Marketo Success Series!In this series, we partner with Marketo Champions and Champion Alumni to fully explore how some of our most celebrated Marketo experts are using Marketo Engage to drive success. In this e...
In today's revenue-focused marketing landscape, marketers must be able to answer questions such as "Which programs have the highest return on investment?" and "Where can we cut costs and reallocate dollars to make better use of o...